Andriy Chumachenko
Головний журналіст КомерсантаFounder & CEO of BASE B2B marketing agency, co-founder of Netpeak, and host of the podcast “It’s about work”.
B2B marketing from the inside: key mistakes and proven solutions for business
Businesses are used to thinking in terms of sales, operational efficiency, and scaling. But when it comes to B2B marketing, even experienced entrepreneurs often get confused. Why? Because the ready-made recipes from B2C don't work here: there are no quick emotional purchases, the transaction cycle can take months, and decisions
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