Business in time of war: McDonald’s invests UAH 1.8 billion in network development
27 February 11:33
McDonald’s in Ukraine announced significant investments in the development of the chain in 2024, allocating UAH 1.8 billion for the construction and modernization of its restaurants. According to the company’s press service, the number of restaurant visitors increased by 16% year-on-year and reached 103 million customers. This was reported by "Komersant Ukrainian" with reference to Forbes.ua.
The company is gradually approaching the pre-crisis figures of 2021, when 125 million customers visited the chain. In addition to investments in development, McDonald’s has paid more than UAH 2.6 billion in taxes to the state budget of Ukraine. The chain currently employs almost 10,000 people, which is also close to the level of 2021.
Today, the McDonald’s network in Ukraine has 109 operating restaurants in 36 locations, while 15 restaurants remain closed for security reasons.
According to McDonald’s estimates, the Ukrainian market has the potential to expand the chain to 500 restaurants. In 2025, the company plans to open nine new restaurants and continue to modernize existing ones. Given the security situation, the central and western regions of Ukraine remain a priority for development.
Other plans for 2025 include the return of breakfast to all restaurants and the introduction of a mobile ordering and payment service (MOP), which will allow customers to order and pay for meals directly from their smartphones.
In 2024, the company also focused on environmental initiatives by eliminating plastic cutlery, plastic straws, rubber gloves in the production area, paper tray liners, and reducing the use of glass lids. These measures reduced annual plastic consumption by 131 tons, rubber consumption by 70 tons and paper consumption by 100 tons.
Meanwhile, the global McDonald’s experienced the biggest crisis in the last 4 years last fall.
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McDonald’s
McDonald’s is one of the largest and most famous fast food restaurant chains in the world. It was founded in 1940 by brothers Richard and Maurice McDonald in San Bernardino, California, USA. Initially, it was a small hamburger restaurant, but after Ray Kroc joined the company in 1955, he began the process of turning McDonald’s into a global franchise. Today, McDonald’s operates in more than 100 countries, has more than 38,000 restaurants, and serves more than 69 million customers every day.
McDonald’s is known for its standard menu, which includes hamburgers, fries, soft drinks, milkshakes, chicken nuggets, salads, and desserts. In addition, the company is constantly introducing new items to the menu and adapting it to the cultural characteristics of different countries.
McDonald’s appeared in Ukraine on May 24, 1997, when the first restaurant was opened in Kyiv. Since then, the chain has expanded significantly, and today McDonald’s has more than 100 restaurants in different cities of Ukraine. McDonald’s is one of the most popular fast food outlets in Ukraine.
