Authors
Andriy Chumachenko
Автор колонки
Anton Hembarsky
Автор колонки
Georgiy Tuka
Автор колонки
Kyrylo Danylchenko
Автор колонки
Maria Yelkhina
Автор колонки

Columns

Why it is important for Ukraine and the Ukrainian people to have the Orthodox Church of Ukraine (OCU)
Saturday schools are the educational rear of Ukrainians abroad

For millions of Ukrainian families abroad, children’s education has become the biggest challenge. How to combine studying in a new country with the Ukrain…

3 November 10:28 Дзвенислава Карплюк
Kudrytsky’s case: the tape was blown off. What about the procedure?

A few days later, there was an explosion of emotions. Posts, streams, statements: it seems that only the lazy have not expressed their “fuh”. Kudryt…

31 October 16:11 Анна Ткаченко
How to halve the cost of app installation in Telegram Ads: Netpeak’s experience

Telegram Ads is rapidly evolving from an experimental platform to a full-fledged customer acquisition channel. Its main advantage is high quality traffic and na…

28 October 07:38 Дзвенислава Карплюк
B2B marketing from the inside: key mistakes and proven solutions for business

Businesses are used to thinking in terms of sales, operational efficiency, and scaling. But when it comes to B2B marketing, even experienced entrepreneurs often…

29 September 11:19 Дзвенислава Карплюк
Archer: three reasons why business in Ukraine falls victim to the system

Archer, a manufacturer of thermal imagers for the front line, has been under investigation for more than two years.Two years of blocked accounts.Two years of di…

20 September 20:33 Анна Ткаченко
Myths about LinkedIn that prevent Ukrainian businesses from scaling

LinkedIn in Ukraine is still often perceived as a job search platform. For B2B companies, this is a critical mistake: opportunities for B2B sales, lead generati…

1 September 14:22 Остафійчук Ярослав
What’s changed in Telegram Ads: a guide to the latest updates from Netpeak

According to a SOCIS survey conducted in June 2025, Telegram remains the most popular news source among Ukrainian internet users, with almost 70% of respondents…

26 August 19:18 Мандровська Олександра
Education or exile: why more applicants are failing the NMT

For the fourth year in a row, Ukraine is holding a national multi-subject test (NMT) instead of the traditional UPE. It was introduced as a solution because of…

22 August 13:37 Остафійчук Ярослав
How Telegram Ads became a growth driver for a cashback service. Netpeak case study

Today, brands are constantly looking for new platforms to interact with their audience. Telegram is one of them. In 2022, the messenger rapidly gained popularit…

24 July 17:11 Мандровська Олександра