A browser with ChatGPT inside: OpenAI challenges Google Chrome
10 July 2025 10:28
OpenAI is planning to release a revolutionary web browser in the coming weeks that will use artificial intelligence to fundamentally change the way people use the Internet. According to three sources familiar with the situation, the new product will be a direct competitor to Alphabet’s market-dominant Google Chrome, "Komersant Ukrainian" reports, citing Reuters.
A strategic offensive against Google
If the new browser wins the attention of ChatGPT’s 500 million weekly users, it could seriously shake up Google’s advertising business. Chrome plays a key role in Alphabet’s advertising ecosystem, which generates almost three-quarters of the company’s revenue. The browser collects user data for precise ad targeting and directs search traffic to Google’s own search engine by default.
The new OpenAI browser will be unique in that part of the user interaction will take place directly through the built-in chat interface, similar to ChatGPT, instead of going to third-party websites. This will allow the company to retain users in its own ecosystem and collect more data on their online behavior.
The browser will be an ideal platform for integrating OpenAI AI agents, including the Operator product, which will be able to perform tasks on behalf of users. This will include booking tables in restaurants, filling out forms, making purchases, and other actions directly on websites without the need for manual intervention.
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Tough competition
OpenAI faces a serious challenge: Google Chrome is used by more than 3 billion people, so it controls more than two-thirds of the global browser market. Apple’s Safari ranks second with a share of only 16%. In comparison, ChatGPT has 3 million paid business users, which demonstrates the scale of the challenge facing OpenAI.
OpenAI’s new browser will be built on Chromium, Google’s open source code that is also used for Chrome, Microsoft Edge, and Opera. The company consciously decided to create its own browser, not just a plug-in for existing solutions, in order to have full control over user data collection.
Last year, OpenAI hired two longtime Google vice presidents who were part of the original Chrome development team. This decision underscores the company’s seriousness about competing with Google in the web browser space and demonstrates a strategic approach to attracting expertise.
The situation unfolds against the backdrop of antitrust pressure on Google: The US Department of Justice is demanding the sale of Chrome after a court ruling on Alphabet’s illegal monopoly in the online search industry. OpenAI has even announced its readiness to buy Chrome if regulators force Google to sell the browser.
The future of web surfing
The launch of the browser is part of OpenAI’s larger strategy to penetrate users’ personal and work lives. The company led by Sam Altman, which revolutionized the tech industry with the launch of ChatGPT in late 2022, is now looking for new areas for growth in the face of increased competition from Google and Anthropic.
The emergence of the OpenAI AI browser could be a turning point in the development of Internet technologies. If the project is successful, it could change not only the way users interact with web content but also redistribute power in the digital advertising market by giving OpenAI direct access to one of the most valuable resources of the digital age – user behavioral data.
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