Duty Free Ukraine announces sale of perfume amid news of probable resumption of flights
19 November 2024 19:13
ANALYSIS FROM 
Duty Free Ukraine has announced that it is organizing a grand sale due to the alleged resumption of flights from Boryspil airport until the end of January 2025. The corresponding advertising the company spreads in various social networks, in particular, on Facebook.
“We advise from ourselves to take advantage of such an opportunity and buy your favorite perfume at ridiculous prices,” – stated in the message.
As you know, there is no exact date or official information from the representatives of the airport “Borispol” on the restoration of air service, but Duty Free Ukraine for some reason is sure that in late January flights will still resume, which they happily report on their page in social networks and actively encourage you to buy perfume, which, however, have been in storage for three years.
What is known about the resumption of flights in Ukraine and why you should carefully analyze information in social networks and do not fall under the influence of speculative statements – "Komersant Ukrainian" tells further in the material.
Can air travel really resume and under what conditions?
Ukraine may resume air flights in January 2025, starting from the airports “Boryspil” or “Lviv”. This information was announced at the Kyiv International Economic Forum, where Crispin Ellison, senior partner of Marsh McLennan Insurance Company, spoke about the prospects of the aviation market under war conditions. According to him, insurance for aviation is easier to provide if flights are resumed from Lviv airport.
“Perhaps as early as January, five or six airlines will be able to resume flights from Ukraine. Insurance mechanisms for aviation are being developed, but the final decision depends on the security situation and the work of air defense,” Ellison said.
According to him, the Lviv airport is proposed to be opened first because of its relative safety. At the same time, Ukrainian President Volodymyr Zelensky insists that Boryspil International Airport should be the first hub to be restored.
Ellison also noted that insuring air travel in a war remains a challenge. For example, Airbus-320 and Boeing-737 passenger planes will require at least three-quarters of a billion dollars worth of insurance coverage.
Ellison said the final decision on resuming flights will be made by the Office of the President and will depend on the status of air defenses and the overall security situation.
Roadmap for air service
Ukraine’s Ministry of Community and Territory Development presented a plan for opening airspace under martial law in Warsaw. The event brought together representatives of the aviation industry, including regulators from the EU, the US, the UK, insurance companies and air carriers that have previously flown to Ukraine.
“This is the first expert discussion that we expect to help move forward on the issue of creating conditions for opening up airspace. During the war, the strategic task for us is to preserve aviation infrastructure and qualified personnel so that when the time comes, we can restore civil flights as quickly as possible,” said Oleksiy Kuleba, Deputy Prime Minister for Reconstruction and Minister of Community and Territory Development of Ukraine.
During the conference, Deputy Minister Serhiy Derkach presented a step-by-step plan and identified the necessary steps to partially open the airspace, the ministry said, but did not specify the timeframe.
Representatives of Boryspil and Lviv airports reported on the state of infrastructure. The discussions also focused on mechanisms of civil and military aviation coordination.
Risks and challenges
Specialists note that the restoration of air traffic depends on political decisions, risk assessment and readiness of the international community for support. Despite the war, Ukraine demonstrates its desire to preserve its aviation infrastructure and quickly restore civil flights once the security situation stabilizes. As a reminder, Ukraine has been negotiating with EU and US aviation regulators for over a year to open one or more airports along the lines of the grain corridor.
Thus, it can be seen how Duty Free Ukraine is actively promoting the sale of spirits, frankly speculating on the likely resumption of air traffic. However, without official confirmations from airports and authorities, such promotional link looks manipulative and can mislead consumers to create an impression of urgency and necessity of purchase.
Author – Darina Glushchenko
