Double-digit revenue growth despite the war: who is leading the Ukrainian minimarket market
10 November 22:23
RATING
The convenience store format is gaining momentum in Ukraine: one chain has already exceeded 300 locations, and five others have more than 200 outlets. Forbes Ukraine has named the ten largest market players, "Komersant Ukrainian" reports citing the media.
Simi chain (owners Dmytro Merchenko and Serhiy Kikinov) took the first place with 368 stores as of June 2025, revenue of UAH 3.4 billion over six months, and 51% growth. The chain was founded in 2012 in Lutsk (previously known as Sim23). Simi stores operate in western Ukraine, in particular in Lviv, Ternopil, Ivano-Frankivsk, and Khmelnytsky.
The second place in the ranking went to Myasomarket (owned by Yuriy Kosyuk) – 269 outlets, UAH 0.43 billion in revenue for six months, 62.4% growth. It has been operating since 2020 (Kovel), testing delivery via Glovo and pre-ordering (available in the chain of markets in Kropyvnytskyi).
“The bronze medalist was the Delvi chain of stores owned by Oleg Mazin with 262 stores, UAH 1.25 billion in revenue for six months, and a 38% growth rate. Founded in 2015 (Dnipro), the chain operates in six regions. Over the past year and a half, it has doubled its network, launched an app in May 2025, and updated its interiors.
The remaining locations were distributed among the following convenience store chains:
“Kolo (Gennadiy Butkevych) – 248 outlets, UAH 1.6 billion in six months, 31.8%. The first store was opened in 2017 in Kyiv. In 2025, the company plans to redesign high-traffic locations and focus on SEM.
“Blyzenko (Oleksandr Berezhansky) – 248 outlets, UAH 0.6 billion for six months (y/y dynamics). One of the leaders in western Ukraine with revenue of UAH 31 million in 2024. As of October 2025, it has 280 stores, with another 24 under renovation; it is present in six western regions.
The list of the largest mini-markets for the first half of 2025 was prepared for the media by GT Partners, which provided a list of chains by number of stores and their main legal entities.
Osnova Market (Pavlo Varshavsky, Yuriy Pasichnyk) – 143 outlets, UAH 0.31 billion for six months. The brand is part of the Alliance Retail Group portfolio (170 outlets in total, including Domashniy Market, Pro Prosto Produkty, Mashket). The group’s revenue in 2024 amounted to UAH 1.2 billion (70% yoy). The company has its own culinary department. 27 thousand pizzas and 21 thousand desserts are sold in the stores every month. The company has a loyalty program and an app.
“Vigorous ” (Vitaliy Miroshnikov, Igor Prokhorenko) – 140 stores, UAH 1.1 billion in revenue for six months (up 57%). This is a Kyiv-based chain that has been operating since 2017. As of November 2025, the retailer has 158 outlets and plans to expand to about 500 by 2030.
box express market (Gennadiy Cherevko) – 132 outlets (revenue and dynamics are unclear). It has been operating since 2019, focusing on Kyiv and the region. As of November 2025, it has more than 150 locations. It has a bakery. The chain has implemented ERP, WMS, MySales, and PlanoHero. By the end of the year, it plans to open 30 more locations and develop pizza delivery and smart self-service.
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“Tano (Mykhailo Lipka) – 115 outlets (revenue and dynamics are unclear). It operates in Chernivtsi, Ternopil, and Ivano-Frankivsk regions. In August 2025, the chain was publicly criticized for its sole proprietorship model and tax risks.
“Lotok (Dmytro Semenchenko) – 98 stores, UAH 1.1 billion for six months, 10.5%. On the market since 2011, about 100 outlets in Kyiv, Kyiv and Khmelnytsky regions. It develops its own production of cooking, baking, and semi-finished products, as well as Lotok and National Traditions.
Thus, the overall picture in the domestic market is as follows: the convenience store segment is rapidly scaling up, with players investing in digital tools, STM, in-house cooking and omnichannel services. The West and Kyiv region remain the core of expansion, and the leaders demonstrate double-digit revenue growth rates even in the face of war and consumer caution.
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