Effie Awards Ukraine: the best marketing campaigns of 2024 have been announced
3 December 2024 10:03
The All-Ukrainian Advertising Coalition (UAC) has presented the results of the annual National Efficiency Ratings at the Effie Awards Ukraine 2024. This is one of the most prestigious awards in the field of marketing communications, which recognizes the most effective campaigns, agencies, advertisers and brands, "Komersant Ukrainian" reports
The most effective in 2024:
- Communication Agency: Banda Agency
- Media agency: Media First Ukraine
- Advertising and communication group: Publicis Groupe Ukraine
- Advertiser: NOVA Group
- Brand: Nova Poshta.
How the winners were chosen
This year’s Effie Awards Ukraine was held according to the international standards of Effie Worldwide. The competition program included 87 categories, 35 of which were industrial and 52 were special. The jury consisted of more than 260 leading experts in the advertising and communications industry, who guaranteed objectivity and a high level of evaluation.
The evaluation took place in three stages:
- First round – selection of finalists.
- Second round – determining the winners in the categories (bronze, silver and gold awards).
- The Grand Jury selected the main winner, the Grand Prix winner.
In 2024, 17 gold, 20 silver and 33 bronze awards were presented, as well as one Grand Prix award.
What does winning the Effie Awards mean?
The Effie Awards are a global symbol of success in marketing communications. Founded in 1968 in New York, the awards have been recognizing the best in the industry for over 50 years. Effie recognizes excellence in more than 50 markets worldwide, including global, regional and national programs.
Effie Awards Ukraine is the most authoritative award in Ukraine in the field of marketing communications. It has been organized since 2005 by the All-Ukrainian Advertising Coalition, which has been holding the competition for 18 years in a row.
The results of the award not only form national efficiency ratings, but are also included in the global Effie Index, which determines the effectiveness of advertisers, agencies and brands at the international level.
