Fewer guests, bigger bills: how the Ukrainian restaurant market has changed in 2025
26 August 14:57
In the first half of 2025, the Ukrainian restaurant market recorded a 5% increase in revenue compared to the same period in 2024. This is stated in a study by Poster, "Komersant Ukrainian" reports.
According to a study by a company specializing in the automation of HoReCa establishments, this growth is primarily due to higher prices rather than an increase in the number of visitors.
Fewer guests, higher bills
Despite the growth in revenues, the number of restaurant visits decreased. In general, in the first half of 2025, traffic in public catering facilities decreased by 9%. The only segment that maintained last year’s performance was sushi restaurants, where attendance remained stable. In other formats, the drop ranged from 7% to 16%.
The average check across the country grew by 17%, reaching UAH 171. The biggest jump was recorded in bars (19%, average bill 476 UAH) and coffee shops (18%, 108 UAH). In cafes, the average bill rose to UAH 307 (17%), and in restaurants – to UAH 675 (17%). In pizzerias, it now amounts to UAH 324 (16%), in bakeries – UAH 82 (14%), and in sushi restaurants – UAH 670 (12%).
“The figures show not that Ukrainians have started eating more or pampering themselves more often, but that their favorite coffee or dinner in a restaurant has become more expensive: you have to pay more for the same orders,” explained Rodion Yeroshek, CEO and co-founder of Poster.
Lviv and sushi are among the growth leaders
Lviv demonstrated the most positive dynamics among the cities, where the revenue of establishments increased by 7%. If we look at the market by format, the leaders were sushi restaurants, which showed a 9% increase in revenue.
How the research was conducted
Poster’s report is based on non-personalized aggregate sales statistics of 8,800 restaurants of all types that operated throughout the study period in different regions of Ukraine.
