MTV closes music TV channels in the UK and EU: what’s the reason
14 October 13:12
The iconic MTV channel, part of the Paramount film company, will stop broadcasting in the UK and the European Union after December 31, 2025. This is reported by the BBC, "Komersant Ukrainian" informs
Five channels at once – MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live – will stop broadcasting.
The flagship MTV HD channel will remain on the air, but now the main focus will be on reality shows, including Naked Dating UK and Geordie Shore.
According to the BBC, the company’s decision is explained by changing consumer habits: viewers are increasingly choosing to watch music videos on YouTube and social media instead of television.
In addition, the new strategy of the media holding provides for a $500 million cost reduction.
What is known about MTV
MTV started broadcasting in the US in 1981 and quickly gained popularity thanks to its catchy music videos and charismatic hosts, making the channel a true symbol of music culture.
The European version of MTV was launched in 1987, and the UK got its own channel in 1997, launching with a video of the Three Lions football anthem by David Baddiel and Frank Skinner.
According to the latest Barb ratings, MTV’s music channels in the UK continued to attract modest audiences: MTV Music had 1.3 million viewers in July, MTV 90s – 949 thousand.
