Analytics

Not just crypto: what niches turn Telegram Ads into a gold mine

Telegram is a messenger that has long since turned into an active media platform visited by 950 million people worldwide every month, including 25 million Ukrainians. And businesses are noticing: companies are increasingly testing advertising via Telegram Ads, looking for new channels to attract customers. In this article, I will analyze niches that demonstrate high potential for promotion through the platform using examples.

Analyzing the effectiveness of Telegram Ads, we can identify clear trends: some niches get better results, while other businesses risk inefficient budget allocation due to the lack of consideration of the platform’s specifics. In particular, Telegram Ads is not focused on direct sales, has limited analytics capabilities, and currently offers only broad targeting. At the same time, with the right approach – using Telegram Ads for media campaigns, brand communications, and gradual audience engagement – this tool can provide high coverage and strengthen brand awareness.

E-Commerce: reach potential customers effectively

Telegram Ads works great as a tool for online retailers, particularly in the following areas:

• Announcements of new collections – for example, launching sales of new iPhone models, which attracts the attention of the audience and stimulates interest in the product.
• Sweepstakesand discounts are one of the most effective methods of attracting new customers and stimulating interaction with the brand.
• Seasonal and local promotions – for example, during power outages, charging stations were actively promoted, which is an example of the effective use of the platform for specific needs.

In the Telemetrio rating, we see that the top 10 positions in the “sales” category are occupied by successful e-commerce projects, which indicates the relevance of their presence on Telegram.

What did the results of the test campaigns show?

We conducted two tests: general message vs. promotional offer.

As you can see from the results, the campaign with a specific promotional offer demonstrated much higher efficiency.

Читайте нас у Telegram: головні новини коротко

Cryptocurrencies: build successful communities

Telegram has long been the main platform for cryptocurrency communities, and this opens up numerous opportunities for effective promotion.

In terms of audience size, cryptocurrency channels are ranked 1st in the Telegram rankings:

Why is this so? It is all due to the following observations:

• Highly engaged tech audience – users actively interact with the content.
• Affordability – the cost of a subscriber varies from €0.38 to €1.4, which makes advertising affordable.
• Targeting narrow segments – the ability to accurately target the right groups of users.

Interestingly, the average CTR in the cryptocurrency niche is 1.5%, which is significantly higher than in most other markets. This demonstrates how actively the community interacts with the content.

Personal channels and blogs: research your target audience

While Instagram is a platform for visual content, Telegram prefers text messages and deep thoughts. Among the famous Ukrainians, singer Nadia Dorofeeva, soldier Khimik David, streamer Mykhailo Lebiga, public figure Yaroslava Gres, and others have their own blogs on Telegram, as this platform is well suited for promotion:

• Author blogs and media personalities, including influencers who want to build a loyal audience.
• Analytical and news channels in such areas as finance, politics, marketing, etc.

Education and info products: optimize the search for students

Telegram Ads is highly effective for promoting online courses and educational platforms, in particular in the following areas

• Business education.
• Technological specialties.
• Self-development.

With an average CTR of 0.55% and a cost per conversion of €5 to €10, the platform provides a fairly profitable way to attract the target audience and effectively expand the student base, as for a display advertising platform.

Real estate: look for new customers

The sale and rental of housing is becoming increasingly popular on the Telegram platform:

• Local geo-targeting allows you to deliver ads directly to potential customers in specific regions, which increases the effectiveness of campaigns.
• Broad targeting is suitable for attracting investors interested in new buildings in prestigious locations.

Читайте нас у Telegram: головні новини коротко

Retail: engage the local audience

Telegram Ads provides retail businesses with the following promotion tools:

• Announcement of promotions, new products, and seasonal discounts, which allows you to quickly draw customers’ attention to special offers and boost sales.
• Local targeting, which allows you to attract customers from the nearest neighborhoods, increasing the relevance of advertising campaigns and providing a targeted impact on the target audience.

In terms of numbers, the cost per click ranges from €0.10 to €0.50, which is quite low, with a CTR of 0.60% on average.

Fintechs and banks: choose the best strategy to engage the audience

Telegram is gaining popularity among financial institutions, including banks and fintech companies, due to its ability to customize targeting and ensure high engagement:

• Advertising cashback programs and bonus offers to attract new customers.
• Promotion of investment products and new payment services to expand the audience and increase loyalty.

The active young audience of the messenger easily perceives information about new products, discounts, or affiliate programs, and banking institutions successfully compete with each other. For example, Telegram users have already encountered the legendary battle between FUIB and MONO:

Telegram bots and channels: expand your audience effectively

If your business is active on Telegram, advertising on this platform will be a key tool for its growth:

• Advertising bots that automate orders and consultations allows you to maintain a high level of customer interaction.
• Attracting new subscribers to channels is an effective way to increase reach and build a loyal audience.

It is also worth noting the active growth of channels in agribusiness and logistics services. Even very unexpected niches and channels are actively developing on Telegram, for example:

Source: Telemetrio

Gaming: engage the youth audience

The gaming industry is actively developing on the Telegram platform, where the demand for relevant content continues to grow:

• Mini Apps.
• Mobile games.
• Esports.

Over the past year, the category of games has been confidently in the TOP 5 by the number of channels:

Telegram Ads is a tool for businesses that are ready to invest in growth and innovation. From small shops to financial services and gaming, the possibilities are endless if you set up targeting and messages correctly.

Here are the main tips for a successful launch:

• Analyze your audience carefully and don’t be afraid to be bold.
• Create content that not only sells but inspires.
• Test, verify, and optimize: advertising is an ongoing process.
• Measure and adapt your strategies.
• Be honest and open, don’t be afraid to stand out and be the first to set trends.
• Don’t expect results overnight.

With the right approach, Telegram will become not just a tool for your brand, but a channel for growth and scaling.

Читайте нас у Telegram: головні новини коротко

Author: Anna Lobeeva, Media Buyer at Telegram Promotion at Netpeak agency

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