Olya Tsybulska: Turn life around and in yourself
2 May 2024 09:42
MOTHER OF THE BRAND
She inspires Ukrainians with her work and generously shares her own experience of developing and becoming an artist. She impresses with her frankness and directness. She always supports Ukrainian women and teaches them to be bold in their decisions by her own example.
Olya Tsybulska, a well-known Ukrainian singer, songwriter and author of the book “Blossom”, became the heroine of the inspirational project “MamaBrand” by Kommersant Ukrainskyi 
.
Olya Tsybulska shared her view on the issue of a woman’s self-worth, as well as practical advice on public personal positioning in a blitz interview.
Thetheme of a woman’s self-worth, self-love, and female support is at the heart of your songwriting and your firstbook, Bloom! or How to Love the One in the Mirror. You also communicate a lot with the female audience through social media and at public meetings, promoting responsibility and courage in decision-making, in accepting yourself and the circumstances of our time. What is your personal source of strength, courage and inspiration to move forward?
My love for life in all its manifestations.
My love and curiosity about myself: the person with whom I spend every moment and whom I still don’t know for sure.
For me, my strength is in my weaknesses. Because when I rest on “I can’t”, it means that there is a resource for something new. There is a fear that prevents me from getting to know myself even more.
What kind of support do you think effective Ukrainian women need today:entrepreneurs, owners of brands and socialprojects? What is important for them to remind themselves of during difficult periods or crisis work situations?
We all lack live, sincere communication. We live in our phones, goals, and deadlines, avoiding communication, which is a key tool for evolution.
Talk to each other. Engage in healthy discussions. Turn your life around and within you.
We live in a world of public personal brands. Olya Tsybulska is also a brand and a reference point for hundreds of thousands of our women. What advice would you give to those who want to create and develop personal brands, and what should absolutely not be done when becoming a public expert in a particular field?
Stop writing off other people’s success stories. You are old enough to do what you feel, not what they say. No one knows what is right.
You don’t dream of wearing the shoes of an Instagram girl, do you? Why would you want to step into her experience? Make your own life and your own results.
The only thing I can say is that if you dream of total love from everyone and everything, don’t go public. Publicity is Calvary. Even those who swore to be by your side forever will crucify you.
In public, you will see yourself from different angles. Often you will not like them.
This is a path for the fearless and the obsessed. And before you step on it, ask yourself: who am I?
All materials of the MamaBrand project can be found here.
