PR-marathon “In the Mirror of Reality” to be held in Kyiv: a professional event for the communication market
6 October 19:15
on October 30, 2025, more than 300 communicators and marketers and 30 speakers from all over Ukraine will take part in the PR-marathon “In the Mirror of Reality“. The program includes: 4 panel discussions, case studies from FUIB, Kovalska, Eva, Bolt, Biosphere Corporation and other top companies, and the PR Case Study Contest award ceremony. Participants will discuss tools for building trust, transparency and effective communication, as well as the experience of adapting brands to rapid changes in public sentiment.
The event has been held for more than 10 years under the auspices of MMR.ua, a media outlet about marketing and communications, and Ekonomika . This year’s PR-marathon is dedicated to the issues of trust, transparency and effective communication in a complex information environment. The event program covers four main areas:
- People and Trust – tools for building personal and corporate reputation, social responsibility, and the “human voice” of a brand as a new standard of communication.
- Business and strategy – the role of PR in top management, measurable results, ROI, the balance between innovation and resources, and the issue of in-house or independent agencies.
- Technologies and the future of the profession – the impact of AI, data and analytics on the work of communicators, ethical integration of technologies and new channels of influence.
- Society and crisis resilience – anti-crisis practices, quick response to mistakes, case studies that demonstrate how brands maintain trust in crisis situations.
Among the speakers of the marathon:
- Ksenia Sikorska (FUIB),
- Andriy Zdesenko (Biosphere Corporation),
- Sergiy Kostya (Bolt),
- Oleksandra Hnatyk (Eva).
- Iryna Metniova (Vandog Agency),
- Olena Osypchuk (SOCAR Energy Ukraine),
- Volodymyr Sobolev (Kovalska, lecturer at kmbs and SKVOT),
- Kateryna Gulenok (BROCARD),
- Iryna Shynkarenko (Epicenter K),
- Anna Zakharash (Darnytsia),
- Volodymyr Haidash (ArcelorMittal Kryvyi Rih),
- Alexandra Pogorela (UAgency) and other leading market experts.
The event will feature an award ceremony for the PR Case Competition, which showcases the most successful brand projects and sets new standards of professionalism.
We monitor the communication market throughout the year to select teams and experts who have implemented notable projects or gone through significant changes. The goal of the PR Marathon “In the Mirror of Reality” is to bring these professionals together to answer the questions: how can brands build trust, respond effectively to challenges, and transform public sentiment into development strategies?” the event organizers emphasize.
- october 30, 2025
- Kyiv, Secret Place (participants will find out the location the day before)
- Register for PR MRTHN and get access to unique communication cases.
- The event is supported by partners: general partner FUIB, general media partner We Are Ukraine, creative partner Saatchi & Saatchi Ukraine.
About the organizer
MMR.ua is a marker in the world of marketing and communications that covers the main trends, cases and insights from Ukraine and the world. Ekonomika business/media bureau unites four leading media outlets – Delo.ua, MMR.ua, Womo.ua and TOP-100 – creating a powerful information ecosystem covering business, economics, politics, marketing and women’s leadership. Every year, Ekonomika organizes large-scale events, including the Get Business Festival, MRKTNG marathon, HR Wisdom Summit, She Congress, and Business Wisdom Summit.
The PR Marathon “In the Mirror of Reality” continues a series of professional events that shape the communications market and help set high standards in PR, marketing and business communications by combining relevant knowledge, practical cases and expert discussions.
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