Ukrainian entrepreneurs will be able to learn how to build a systematic marketing system free of charge
5 November 19:25
Ukrainian business is currently undergoing a transformation – companies are forced to rethink their approaches to marketing, analytics, and team management.
The demand for a systematic approach to business growth, efficient use of the budget, and measurable results is growing rapidly.
Ukrainian entrepreneurs and marketers will have the opportunity to take a free online course “Systemic Marketing” by Andriy Chumachenko (co-founder of Netpeak and CEO of BASE B2B agency) in collaboration with Artem Borodatiuk, founder of FRACTAL group of IT companies.
Education that meets market challenges
Today, it is not enough for a marketer to be an “advertising specialist” – business expects them to think like a strategic partner who understands the product, the client, the numbers, and the team. This is exactly what the Systemic Marketing course addresses, based on Andriy Chumachenko’s 19 years of practical experience – from launching Netpeak to building a B2B business and consulting businesses.
The program covers key areas of marketing:
- Market and customer, creative, brand and product marketing;
- Performance and growth marketing;
- Analytics, automation, AI, and budget management;
- Working with teams and building a systematic marketing department.
“I want as many Ukrainian entrepreneurs as possible to have free access to quality education. This will help them become better professionals and build strong businesses,” says Andriy Chumachenko.
Format and practical benefits
The course consists of short video and text lessons with practical cases, templates, and frameworks that can be immediately applied in your work.
It will be useful for:
- Beginners – as a basic start in metrics, analytics, and creativity;
- Marketers – to master new tools and approaches to performance growth;
- Managers and business owners – to build effective systemic marketing and enter new markets.
Educational initiative within FRACTAL
“We share FRACTAL’s experience so that new Netpeaks, new Ringostats, and new strong businesses can emerge in Ukraine. Something that really works, because FRACTAL’s mission is to help the country move from the third world to the first,” emphasizes Artem Borodatiuk.
Pre-registration for the course is already open, you can register here.
