How Zelensky’s rating has changed in recent weeks: a survey
27 March 11:45
The level of trust in Volodymyr Zelenskyy increased slightly in early 2025, which is attributed to a change in US policy and the escalation of the situation at the front. Sociologists continue to monitor the dynamics of trust in the President of Ukraine in March, recording stable indicators of support among citizens. This is reported by "Komersant Ukrainian" with reference to the KIIS poll.
According to the latest poll by the Kyiv International Institute of Sociology (KIIS), as of the second half of March 2025, 69% of Ukrainians express confidence in Volodymyr Zelenskyy, while 28% do not trust him. The balance of trust and distrust is 41%.
Compared to the previous KIIS survey, which covered the period of February 14 – March 4, 2025, all changes formally remain within the statistical error. Back then, 67% of respondents trusted the president, and 29% did not, giving a balance of 38%.
Regional distribution: support throughout Ukraine
The survey showed that trust in the President is consistently high in all regions of Ukraine.
The share of those who trust Zelenskyy ranges from 68-71%, while those who do not trust him are 27-31%. This homogeneity indicates consolidated support for the President regardless of geographic location, which is an important factor in the context of the country’s unity during the war.
Reasons for stable support for Zelenskyy
KIIS Deputy Director Anton Hrushetsky notes that Ukrainians still have high confidence in the president, and he is perceived as a legitimate head of state even in difficult conditions of war.
“It should be understood that high trust (and its growth over the past period) is primarily due to the perception of Zelenskyy as president and a spokesperson for the interests of Ukraine and Ukrainians. To a lesser extent, this is due to sympathy on a personal level,” explains Hrushetskyi.
He also emphasizes that Ukrainians are aware of the serious threat posed by Russia and that the need to resist the enemy remains a top priority for the country.
“Accusations that Ukraine is to blame for Russia’s attack or other incorrect interpretations of Ukrainian-Russian relations are painfully perceived by society. This motivates Ukrainians to become even more united, which is what we are witnessing as part of the next wave of ‘unity around the flag’,” added Hrushetsky.
Survey methodology
The Kyiv International Institute of Sociology conducted its own survey from March 12 to 22, 2025, by telephone interviews (computer-assisted telephone interviews, CATI).
A total of 1326 respondents were interviewed who live in government-controlled territory of Ukraine. The sample did not include citizens who left the country after February 24, 2022, or residents of the temporarily occupied territories.
Given the martial law, the researchers emphasize certain systematic deviations that may affect the results, but the overall representativeness remains high.
