Apple is preparing a major spring presentation: iPhone 17e, MacBook, and new iPads are expected
18 February 08:52
Apple is preparing for a large-scale spring presentation of new products, which may take place as early as March 4, 2026. According to insiders, the manufacturer will introduce the new affordable iPhone 17e, updated MacBook laptops with M5 chips, as well as a new generation of iPad tablets with improved performance and artificial intelligence features. The preparations for the presentation were reported by journalists from 9to5mac and Bloomberg journalist Mark Gurman, who noted that Apple is planning several important premieres at once, according to "Komersant Ukrainian".
“I expect the debut of an inexpensive MacBook, new MacBook Airs, new MacBook Pros, and new Mac displays in the next few weeks,” Mark Gurman said.
The invitees noted that Apple has moved away from the usual wording “event” to “special Apple Experience.” This may indicate a new presentation format built around a chamber show with an emphasis on demonstrating technology, rather than a regular broadcast.
In addition, the event will not be held at the company’s headquarters in California, but in New York. At the same time, press screenings will be organized in London and Shanghai.
The main novelty is the affordable iPhone 17e
One of the key announcements could be the new budget smartphone iPhone 17e. The model is expected to be a more affordable alternative to the flagship versions, but will retain modern features.
Probable specifications of the iPhone 17e:
- 6.1-inch OLED display;
- Dynamic Island support;
- Always-On Display function;
- new Apple processor;
- improved battery life;
- artificial intelligence features.
This model could become the most popular iPhone among users looking for an affordable Apple smartphone.
New MacBooks with M5 processors
Insiders report that Apple will unveil a line of budget MacBooks based on A18 Pro chips during the presentation. This is the mobile processor found in the iPhone 16 Pro.
Only 8 GB of RAM will be available. The device will also feature a 13-inch IPS display and only one USB-C port.
Expected presentation:
- MacBook Air with M5 chip;
- MacBook Pro with M5 Pro and M5 Max chips;
- a new affordable MacBook with an A18 Pro processor.
The budget MacBook, which may start at $699, is particularly noteworthy.
The MacBook colors will be bright, like the base iPad: gray, blue, green, pink, and yellow. The target audience is schoolchildren, students, and those who need a laptop for basic tasks.
Updated iPad tablets with more powerful chips
Apple also plans to update its iPad lineup with new processors and improved capabilities.
Among the expected new products are:
- iPad Air with M4 chip;
- the base iPad with a new A17 processor;
- a possible update to the iPad mini with an OLED display;
- improved support for artificial intelligence features.
These updates will allow Apple tablets to better compete with laptops in terms of performance.
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New Mac computers and displays
Insiders also report a possible update to other Apple computers.
These include:
- The new generation Mac Studio;
- iMac;
- Mac mini;
- New Apple-branded displays.
“New Mac Studio, iMac, and Mac mini will also be released this spring,” Mark Gurman said.
These devices may feature new Apple Silicon chips and improved capabilities for professional work.
Apple is betting on artificial intelligence
The new devices are expected to feature advanced artificial intelligence capabilities, which will be a key focus for Apple in 2026.
The new processors will enable:
- process AI functions faster;
- improve device autonomy;
- increase productivity;
- optimize system performance.
When will Apple’s presentation take place?
Insiders report that the presentation may take place as early as March 4, 2026. Apple traditionally does not disclose details until the official announcement.
The spring event could be one of Apple’s most important presentations in recent years, as the company is preparing a major update to several key products at once.
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