Discussion panel: “AI in business communications and PR”
17 April 13:00
Discussion panel from Kommersant Ukrainian 
AI in business communications and PR
What are the benefits and where are the hidden threats?
When: april 23
Time: 14.00
Where: IQ Business Center
Business publication Kommersant Ukrainian
Artificial intelligence is developing rapidly and changing the rules of the game. Algorithms are already writing texts, creating visuals, analyzing audiences – and while some are enthusiastically experimenting, others are trying to predict the consequences and are already noticing hidden threats.
We will talk about how businesses are already using AI in their communications, why the neural network should not be ignored by creative industries, and how AI is already manipulating us in the context of war. All these aspects will be discussed by the speakers of three panels of the event:
Panel 1: Communications in the age of AI: business “cases”
Analysis of real cases from companies that have already implemented AI solutions in PR, marketing, and communications. What works, under what conditions, and is it worth relying on AI advice in crisis communications?
Panel 2: Is AI a threat to the creative industry?
Can generative AI replace creative teams? Should we be honest with the audience that consumes AI content as part of a PR campaign? Is business demand for AI tools in PR growing? And how to compete with ideas in the field of PR in the age of AI? Discussion and experience of creators and PR specialists.
Panel 3: DeepFake and AI in the age of war: “rules of the game” for journalists
How do media, brands, and businesses deal with information and news when reality is easy to fake? Who uses AI in wartime and how, and how to protect newsrooms from complicity in DeepFake. Experts, media professionals, and journalists will talk about the new rules and standards.
Why is it worth listening to?
To know how to turn AI into an effective tool for business and media and to understand exactly where the line is… beyond which there may be big reputational risks and entire campaigns to disinform society.
Details about the speakers of the Panels and the terms of participation will be announced soon!
Follow the news on the website of the business publication Kommersant Ukrainian
