GREEN DAY PREMIUM BRAND: The company announced the evolution of the brand
19 December 2024 14:03
GreenDay, a premium vodka brand known for its uncompromising quality, has presented its new products – GreenDay Evolution Citrus and GreenDay Evolution Salted Caramel, according to a release* from the company, Kommersant Ukrainian 
reports .
Modern trends in strong alcohol continue to develop its flavor segment.
Major international brands continue to expand their lines with the most exotic fruit and other flavors.
And what about Ukraine?
“It is generally accepted that only white classic vodka is popular in our market. Indeed, until recently it was true. However, looking at the shelves of modern liquor stores in Ukraine, we cannot help but notice how the representation of flavored vodka is increasing and how demand for it is growing. This is also confirmed by reputable Ukrainian sommeliers. Traditional consumption remains, of course, but the younger generation is looking for something new, and GreenDay, as a strong Ukrainian manufacturer that is actively engaged in innovation and development, gives the consumer completely new tastes,” says the founder of AV TD, which owns the brand, F. Chertok
Citrus vodkas are popular all over the world and seem quite simple in recipe, but none of the major Ukrainian brands offer them on the Ukrainian market. After repeated tastings with international vodka brands, GreenDay has made “a real bestseller that definitely wins over the world’s vodkas with similar flavors,” the company says, adding that “the combination of lemon and orange is mild and balanced, not overpowering.”
“GreenDay Citrus is good for both aperitif and digestif, ideal for cocktails or just on the rocks.
Salted caramel sets trends in various food categories. We especially love chocolate and desserts with it. Strong alcohol is not so closely associated with trendy sweets. It is not easy to create such a taste. GreenDay focused on the products of the same name by global brands because they are very popular. The result – GreenDay Salted Caramel, without exaggeration, is even better. Milk salted caramel has never been so well combined with a vodka base. We can be proud of this modern Ukrainian strong drink. Just on ice or in a cocktail, or as a digestif, this is a real fine vodka dessert,” the release says.
Note from the company:
The premium vodka brand GreenDay was created in 2012 with a high goal: to provide consumers with a strong drink of high natural purity that can be drunk without fear of consequences and which promotes personal freedom for everyone.
“GREENDAY – THE MORNING WILL BE GOOD”
*The material is published within the framework of the information partnership
