Kasta launches SuperApp: marketplace, banking, and discounts in one app
4 August 14:34
Kasta has announced a large-scale rebranding and strategic transformation – now the company is positioning itself not only as a multi-category marketplace, but as an ecosystem of daily benefits. At the center of the changes is the launch of SuperApp, a multifunctional application that combines e-commerce, digital banking, and cashback services, "Komersant Ukrainian" reports
The technological basis for the financial part is provided by Credit Dnipro Bank in partnership with Visa.
From the shopping platform to the operating system benefits
To strengthen its position, Credit Dnipro Bank and the Kasta marketplace are launching a long-term partnership, the first step of which was the creation of an innovative SuperApp. This is a strategic step that allows synergistic use of audience, technology and financial instruments, creating new opportunities for both customers and businesses.
For the supplier of goods, the Kasta SuperApp is an operating system for growth, as the ecosystem will scale the business of everyone who connects to it. At the same time, for the customer, the process of choosing and buying becomes even faster, more convenient, and more profitable thanks to Visa and Kasta Visa Card. Thus, the triangle of “partners – customers – Kasta” is a win-win-win.
Kasta Visa Card – banking in your smartphone
Kasta Visa Card is a full-fledged bank card that is available for opening in the Kasta app and provides:
- Up to -30% additional discount on Kasta products.
- Up to -20% cashback on purchases outside of Kasta.
- Up to UAH 100,000 credit limit for purchases.
- Instant refund.
- Free opening, maintenance, and replenishment.
Banking integrated into the platform
“Today, the retail sector has enormous potential due to the high level of digitalization. We are actively working in the area of Embedded finance, which is a seamless integration of digital banking along with financial products into the platforms of other companies. The bank is increasing its expertise and dynamic development of the project with a strategic partner – the Kasta marketplace. We want to be a new generation bank: a technological platform that understands the needs of customers and creates a seamless financial path for them,” says Serhiy Panov, Chairman of the Board of Credit Dnipro Bank.
The rebranding of Kasta into an “ecosystem of daily benefits” was based on the results of research on the Ukrainian retail and banking markets. The benefit is not only discounts, but also time saving, effort saving, simplicity and “seamlessness” of the service, one space in which everything is integrated.
Kasta’s new slogan is “Always more”
The new slogan of the Kasta daily benefit ecosystem is “Always more”. In the context of the marketplace, this means an increase in the number of categories and unique products, in the context of the bank – more access to money (payment cards and BNPL), more flexibility (business conditions), more financial benefits (cashback, bonuses, personal offers), faster transactions, more opportunities to scale (lending).
“Our mission is to surprise and create new extras, i.e. to always give more. We are not interested in just being a part of the Ukrainian market – we want to change it, and for 15 years Kasta has proven that we are capable of doing so. The company has evolved from a fashion marketplace to an innovative holistic ecosystem. And we will always be open to new steps,” says Andriy Logvin, founder and CEO of Kasta.
In addition to rebranding and a new slogan, Kasta is also being updated visually. The rebranding and redesign of the company was created by the creative agency Banda.
“We built this brand as an ecosystem of profitable action. “Always more” is not just a slogan, it is a philosophy of moving forward: more benefits, more control, more opportunities for everyone. the “beta-carotene” color in the center of the new brand is the color of energy, determination, and the desire to live life to the fullest. And the plus sign in the logo is not about math. It means that everything in the Kasta ecosystem is connected: shopping, banking, delivery. It means that a person here does not choose an “either/or”, but gets “and more, and more, and more”. We wanted the brand itself to become a gesture of support: simple, powerful, and understandable,” says Ivan Filippov, Chief Strategy Officer at Banda.
It is worth reminding that in 2024-2025, the company moved away from the concept of an exclusively fashion marketplace by implementing partnerships with market leaders in various categories: Foxtrot (appliances and electronics), E-ZOO (pet products), Pampik (children’s products), Intertop (clothing, footwear and accessories).
