A million for superheroes: ECO MARKET has announced a collection for rehabilitation equipment for Superhumans
24 June 2025 11:03
Today, thousands of wounded in Ukraine need complex, multi-level rehabilitation. The Superhumans War Trauma Center is one of the flagships of medical care for those who have lost limbs or suffered serious injuries as a result of the war. However, to make recovery possible, it is not only the patient’s desire that is needed, but also the support of people, including modern equipment.
That is why the all-Ukrainian supermarket chain EKO MARKET decided to launch a charity collection “Help Restore Movement – Support a Superhero” to provide Ukrainian military and civilians affected by the war with high-tech recovery systems, "Komersant Ukrainian" reports
ECO MARKET emphasizes that this charity initiative is aimed at supporting those who, having been injured in the war, are fighting a new battle every day – for movement, for the independence of the body, for the freedom to live a full life.
“When it comes to the wounded, we are not dealing with dry numbers, but with real lives, with stories of people who want to return to normal life as soon as possible. Rehabilitation is necessary, and their future depends on how quickly and efficiently it is carried out,” emphasizes Vitaliy Starominsky, ECO MARKET’s CMO.
Within the framework of the collection, it is planned to purchase three rehabilitation systems:
- Torqualizer 600ef med – a professional bicycle ergometer that allows you to restore muscle strength and endurance after complex injuries.
- Fisiotek LT-G is a system that restores elbow joint mobility.
- Fisiotek LT is a similar system designed for the shoulder joint.
The total cost of the equipment is UAH 1 051 000. This is the amount that ECO MARKET, together with concerned Ukrainians, aims to raise within a month and a half.
“After being wounded, the simplest things become a challenge. Every day, our supers have to relearn how to walk, keep their balance or pick up a cup. What used to be automatic now requires effort and patience through pain. Getting a prosthesis is only half the battle, the hardest part is learning how to use it. And this is where rehabilitation equipment plays a key role. In combination with the help of specialists and the perseverance of our patients, the equipment helps to achieve the desired results. That is why the collection from EKO MARKET is so important to us,” adds Olga Rudneva, CEO of Superhumans.
How to join the charity initiative
Everyone can join in – from June 24 to August 1, every guest of the EKO MARKET supermarket can leave a free donation at the cash desk of the chain store or purchase a special charity bracelet for UAH 9.99, which will become not only a sign of support but also a reminder: helping is easy, the company says.
The Help Restore Traffic – Support a Superhero initiative is not only about medical care, but also about creating a more inclusive and barrier-free Ukraine. This project organically continues the direction that ECO MARKET systematically follows in its activities: support for people with disabilities, accessibility of stores, and initiatives that change society’s attitude to physical disabilities.
