Why MPs register trademarks in their own names: expert explains
13 August 20:49
TM registration helps protect public figures and their business image. This was discussed in an interview with the YouTube channel
“A trademark tool that displays the name of a certain person, especially if they are a public figure, can at least help avoid potential violations of their rights.
This is to prevent someone else from parasitizing on the publicity and information of a certain person in the future. Moreover, to use it and allegedly offer some goods or services to someone on their behalf,” she explained.
Ukrainian companies also register TMs to protect their brands, Maidanik continued. Companies working with software, publishing houses, and creative industries are most active in this area.
“These are computer programs, design bureaus, publishing houses, the fashion industry – those who actively create content and seek to protect it,” she said.
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