PR Marathon on 30 October: ethics in communications during the war
16 October 2024 21:30
on 30 October, representatives of top Ukrainian companies such as FUIB, Kormotech, Bolt, Superhumans will share how to manage reputation, shape the image of the brand and the country, and keep in touch with their audience in the face of constant threats and uncertainty at the PR marathon from MMR.
The word “border” has acquired a special meaning for us, Ukrainians. Our common dream is the same for all of us – victory and access to the state borders in 1991. At the same time, Ukrainian business has long and successfully gone abroad. And it’s not just about new markets, but also about our own capabilities: it suddenly turned out that we have limitless ones! That is why the main theme of this year’s marathon is communication without borders.
The most valuable insights will be shared by leading experts in PR, communications and marketing:
- Ksenia Sikorska, FUIB Marketing Director;
- Olena Derevyanko – co-founder of PR-Service Agency, Vice President of the Ukrainian PR-League, Doctor of Economics, Professor;
- Sergey Kostya – Marketing Director of Bolt in Central, Eastern Europe and Asia;
- Alina Smyshlyak-Boroda – Director of Reputation Management and CSR at Kormotech;
- Oleksandra Hnatyk, Head of PR at EVA and EVA.UA;
- Anastasia Levko – Head of Employer Brand Development at Raiffeisen Bank;
- Solomiya Bui, PR director at Superhumans
- and more than 20 other experts.
We invite communications, PR, marketing, brand management, CSR, CEOs and business owners to join the discussion:
- Ethics in communications during the war: openness and security interests – where to draw the line?
- We are from Ukraine: international PR campaigns of Ukrainian brands – we will talk not only about successes but also about failures.
- Secrets of international competitions: how to prepare your project or become the one who chooses the winners.
- Brand in wartime: socially responsible PR or exploitation of the war theme?
- Digital age, analogue thinking: how to use the latest technologies to think out of the box.
Participants will hear
- communication and PR cases of the best Ukrainian companies;
- 4 panel discussions;
- networking with representatives of the Ukrainian PR community;
- an award ceremony for the winning projects of the PR Case Competition.
For more details and registration, please follow the link: h ttps:// prmrfn.mmr.ua
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Join the main PR event of this year and get the best tools and lessons from top Ukrainian companies and agencies.
Main partner – FUIB
General media partner – We are Ukraine
Hospitality partner – Unit.City
About the organiser
Ekonomika is a business/media bureau that includes Delo.ua, a leader in business content, MMR.ua, an online media about marketing, communications and creativity, Womo.ua, a digest of business women, and TOP-100. Ratings of the largest”. Under the auspices of Ekonomika, nearly 20 business events are held annually, including the PR Marathon. The event was launched in 2013 and since then has brought together more than 250 speakers and 6000 guests and collected 1000 PR cases.
