Record growth: the global luxury market is approaching 1.4 trillion euros
26 October 15:11
According to the study “Global Luxury Goods Market 2025” conducted by Euromonitor International, the luxury goods market, despite the current macroeconomic and geopolitical turmoil, will reach 1.4 trillion euros in 2025.
This is reported by "Komersant Ukrainian" with reference to Across.
While the industry is showing consistent resilience on the financial front, new trends are also on the horizon.
One of the main trends is that the global luxury market is moving away from a simple product focus. Instead, they are turning to an approach that puts experiences at the center of their sales strategy. This shift can be seen in various other retail sectors as well, and it is here to stay in the luxury market for some time to come.
In practice, this means that brands are looking to sell a certain lifestyle through their products, often playing on strong emotional connections.
Along with experiential sales, experiential retail real estate is also emerging, especially considering that sales of luxury goods in retail outlets accounted for 81% in 2025. The convenience of online shopping can be tempting, but Euromonitor reports that 52% of high-income consumers prefer traditional in-store shopping. This is a marked change from the 2023 data, when 36% of such buyers were in stores.
