Russians smashed the unique paintings of the window of the Ukrainian brand store “Vsi. Svoi”: details
14 November 17:44
A drone attack on the night of November 14 in Kyiv damaged the Ukrainian brand store Vsi. Svoi”. This was reported by "Komersant Ukrainian" with reference to the store’s official Instagram page.
The post said that the blast wave damaged the windows of the showroom located at 27 Khreshchatyk Street.
“But we are already restoring the windows and continue to do what we love most – supporting Ukrainian,” Vsi. Svoi” page on the social network.
The photos attached to the post show that the explosion smashed the windows with unique paintings based on the works of Hanna Sobachko-Shostak, a master from Kyiv region. Her works were once exhibited in Paris, New York, Dresden, and Berlin, and Henri Matisse openly admired her art.
A visual interpretation of the naive artist’s works was created and brought to life in early November by contemporary artist Yulia Didovych and the Vsi. Svoi” team. Her composition is titled “Where Songs Bloom” and symbolizes the world of Hanna Sobachko-Shostak, where each ornament sounds like a song and the colors “bloom” on the plane.
In “Vsi. Svoi explained that they want the store to be not only a place to shop, but also a space to get to know Ukrainian art. Therefore, the team regularly tells about important Ukrainian artists through the windows, and also engages contemporary artists to show the connection between tradition and the present.
The project was implemented with the support of the National Museum of Decorative Arts of Ukraine. At the time, museum director Liudmyla Strokova noted that such initiatives help to rethink the work of Ukrainian artists, make it more accessible to a wider audience, and encourage a new generation to study decorative arts.
The artists of the Wild Flower Garden also contributed to the design, creating floral installations from local dried flowers from farmers in Kyiv region. The installation was to delight Kyiv residents and guests of the capital until December 16, 2025.
More than 250 Ukrainian brands under one roof: the history and mission of Vsi. Svoi” history and mission
The Vsi. Svoi is the largest platform for Ukrainian brands created in 2015 by Anna Lukovkina. The project grew out of marketplace formats and retained six main areas: clothing and footwear, home and decor, ceramics, gastronomy, children’s products, jewelry, and gifts.
In 2024, with the arrival of Artem Fedosov, the new CEO of retail, the platform updated the pool of brands represented, changed the format of offline spaces, strengthened collaborations with Ukrainian artists, and focused on the international representation of local producers. In the summer of 2024, the Vsi. Svoi team showed more than 2000 items from Ukrainian brands in France during the Olympic Games. The main mission of the platform is to demonstrate the quality of Ukrainian production and popularize local culture. Currently, the ecosystem includes markets, offline stores and an online marketplace, with more than 250 brands represented.
Watch us on YouTube: important topics – without censorship
In summer 2024, in cooperation with the Dom Masternya studio, Vsi. Svoi” organized a series of independent installations by contemporary Ukrainian artists and craftsmen who work not only with form but also with content, embedding ideas and meanings in objects.
The network of offline spaces “Vsi. Svoi” currently includes a flagship store at 27 Khreshchatyk Street; a space for Ukrainian brands in the Respublika Park shopping center (1 Kiltseva Road, entrance 4); stores in Lavina Mall (6D Berkovetska Street) and Blockbuster Mall (36 Stepana Bandera Avenue).
Read us on Telegram: important topics – without censorship
