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The trend for equality at UFW: FUIB and Andreas Moskin presented the screening “Living Toward”

on September 6, as part of Ukrainian Fashion Week, Andreas Moskin, in partnership with FUIB’s Live Towards integration platform for veterans, presented an unexpected collection that combined fashion with the Ukrainian war experience, "Komersant Ukrainian" reports citing a press release.

The platform helps to reinvent oneself after returning from the war and see new opportunities. Collaboration with Andreas Moskin is a logical continuation of this mission, showing that fashion can be a language of unity, in which everyone has a worthy place.

The concept of “Living Toward ” is based on the idea of equality and presence. Along with professional models, the platform’s ambassadors – veterans, military and civilians with disabilities whose lives were forever changed by the war – appeared on the catwalk, creating a common space where everyone was equal and visible.

The show’s finale was the culmination: the models formed a live installation – a graphic composition of the show participants that symbolized unity, strength and dignity. The event was a synthesis of fashion, music and theater, where images and people formed a space for a new cultural narrative.

For us, this is a unique opportunity to draw public attention to the quality integration of female and male veterans into a full life. The Live Toward collection destroys the idea of fashion as something detached from life. It proves that clothes can be an instrument of unity, a way to say “we are together” – and to do it with dignity, beauty, and in a new way,” comments Ksenia Sikorska, FUIB’s Marketing Director

“Living Toward” is about the power of presence. For us, fashion is not just clothes, but a way to speak the language of culture and time. We tried to create a moment in which heroes and images become equal, and the stage itself becomes a space for mutual movement forward,” said the brand’s designers Andriy Moskin and Andreas Bilous.

The heroes of the show were the ambassadors of the Live Toward platform

• Nelya Leonidova, who lost an eye, a jaw, a shot lung and 18 fragments in her body while saving children during the shelling in Zugres in 2014, went through a coma, dozens of surgeries and self-acceptance;

• Iryna Bilotserkovets, a surgeon and mother who was seriously injured in the first days of the full-scale war and went through a difficult recovery;
• Zakhar Biryukov, a Superhumans alumnus and Special Operations Forces veteran who, after losing both arms, returned to active life and became an example of strength and resilience;
• Nadiia Oksiuta, who, after shielding her daughter from fire during a helicopter crash, suffered burns, underwent numerous surgeries and accepted her new appearance, proving that inner beauty is unchanged;
• Anastasia Savka, a Superhumans alumna, a sniper with the call sign “Phoenix”, who after losing her leg by stepping on a mine, was reborn, feeling strong and feminine again;
• Volodymyr Malykhin, a Superhumans alumnus with a master’s degree in physical education, who lost his leg near Bakhmut while saving his comrade-in-arms, but has not lost his dream of opening his own gym for people with disabilities;
• Olena Pozniakova, a lawyer, volunteer, and co-founder of an English-language media outlet about Ukraine, who, despite being disabled since childhood, became a quality engineer, creating bionic prostheses that give people back the ability to act;
• Veronika Chorna, who has perceived her disability as an advantage since childhood and has made her life much easier thanks to a bionic prosthesis received in 2020;
• Jan Chemeris “Atom”, who became a fighter at the age of 19, and after a serious injury with the amputation of part of his arm, returned to service and continues to serve;
• Dmytro Tereshchenko, a boxer who, after being injured at the age of 18 and having his leg amputated, continues to play sports, winning 7 gold medals at competitions in the United States;
• Oleksandr Kungurov, a serviceman since 2015, has received orders for courage of 3-2 degrees, after a complex amputation in 2023, he continues to be actively involved in dancing and extreme sports, combining all this with his service as a psychologist;
• Andriy Nitsak, who went to defend Ukraine at the age of 18, participated in the Kharkiv counteroffensive, and after losing his arm and eye, he did not stop – he returned to the military unit and is now engaged in recruiting.

Particular attention was drawn to the jewelry that complemented the strong images of the heroes. “Beauty that Remembers” is a new piece of jewelry from the We Are One Blood project, created in collaboration with Tsvite Teren. This is a bestselling bird, broken and reassembled using the kintsugi technique, a symbol of how people rebuild themselves and their lives after being wounded.

fUIB will donate 50% of each order to the Neopalymi NGO for the treatment and rehabilitation of people with post-war injuries such as burns and scars. You can order the jewelry on the project’s website,” the release says.

The musical accompaniment of the event was Volodymyr Ivasyuk’s songs in new electronic arrangements, complemented by a live arkestra and vocals by Shumei and Tayanna. The event was attended by Jamala, Taras Tsymbalyuk, Yuriy Gorbunov, Sonya Plakydyuk, Vitaliy Azhnov, TVORCHI, and many other influencers and press representatives.

The Live Toward performance became a manifesto of unity, uniting people, music and art in a single story. It is not just a show, but a cultural event that opens up space for one’s own interpretations and continues to live on in memory.

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