Turkish chain English Home is leaving Ukraine: what’s behind the decision and why the company is staying in Russia
10 October 20:31
English Home, a chain of home furnishings and decor stores, is shutting down operations in Ukraine after more than a decade of presence on the market. This was reported by the specialized publication RAU, citing sources in the retail industry, "Komersant Ukrainian" reports.
The information was also confirmed by a former top manager of the company in a comment to Forbes Ukraine.
There has been no official public announcement of the closure.
How the store closure began
In February 2025, the online store shut down: first, prices disappeared, and then the ability to register and place orders.
On the official English Home website , Ukraine was removed from the list of more than 20 countries where the brand operates.
At the same time, the chain continues to operate in Russia, Iran, Venezuela, and a number of other countries.
Scale of presence in Ukraine
English Home has been operating in the Ukrainian market for over 10 years.
It had a network of more than 30 stores in different regions.
The brand positioned itself as an affordable retailer in the segment of household goods, textiles and decor.
Why is it important?
Losses for the market. English Home’s exit is another example of international retailers scaling back their operations in Ukraine amid the war, logistical risks, and falling consumer spending power.
A contradictory signal. The continuation of the chain’s operation in Russia raises questions, especially amid statements by many global companies about winding down their business there after 2022.
A trend. This is not the first case: earlier, the Athletics sports supermarket chain announced its gradual withdrawal from the Ukrainian market.
There has been no formal announcement from English Home yet, but market experts regard the closure as final.
Investors and analysts are closely watching whether this case will become part of a wider wave of international companies leaving Ukraine or, on the contrary, will open up space for local brands in the home decor segment.
The retail market in Ukraine has been under considerable pressure in recent years: the war, inflation and declining incomes have led foreign companies to choose cautious strategies.
In Russia, however, despite the sanctions pressure, many Turkish retail and HoReCa brands continue to operate, strengthening cooperation with local business groups.
For Ukraine, the trend of some international chains leaving the market may mean a reduction in assortment and increased dependence on local players.
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