Amid the scandal surrounding the “Mindich tapes,” Sense Bank is seeking contractors for an advertising campaign worth 92 млн грн
29 June 11:36
Sens Bank JSC has announced a procurement of advertising services with a total estimated value of 92.23 млн грн. The corresponding tender has been published on the Prozorro system, according to
The procurement involves placing advertising materials on television, radio, digital media, outdoor advertising, public transportation, and in the metro.
The bank plans to allocate the largest portion of its budget to digital advertising and reach-based advertising:
- 31.2 million UAH – online advertising (Digital Awareness) and on OTT platforms;
- 27.95 million UAH – performance-based online advertising;
- 26.68 million UAH – outdoor advertising, digital billboards, transit, and the metro;
- 5.01 million UAH – advertising on linear television;
- 1.38 million UAH – radio advertising.
The total estimated cost of the procurement is 92,229,019 UAH, including VAT.
SEE ALSO: The government wants to sell “Sens Bank” as soon as possible
The deadline for submitting bids was June 29. Once this stage is complete, the contracting authority will proceed to review the submitted bids.
As reported by
Sense Bank in the “Mindich tapes”
The composition of the supervisory board of the state-owned Sense Bank, appointed by the Cabinet of Ministers on June 18, 2025, had been discussed more than a month earlier by individuals involved in the “Midas” case, according to “Ukrainska Pravda.”
According to the publication, the new “Mindich tapes” capture a conversation between Oleksandr Zuckerman (whom the NABU investigation identifies as a co-organizer of corruption schemes in the energy sector led by Timur Mindich and an employee of the “back office” for money laundering—ed.) and Vasyl Veselyi (a businessman, shareholder, and owner of “Kyivpidzemshlyakhbud” LLC—ed.), who became an advisor to the bank’s management following the nationalization of Sense Bank.
In a conversation on May 9, 2025, Veselyi, as reported by UP, allegedly presented a preferred list of members for the bank’s supervisory board: Petr Novak, Jerzy Shugaev, Eva de Falk, Oleksandr Shchur, Mykola Hladyshenko, and Oleg Mistyuk. Forty days later, the Cabinet of Ministers appointed precisely these individuals to the supervisory board of Sense Bank.
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In a published excerpt from the transcript of the so-called “Mindich tapes,” Veselyi also discusses with Zuckerman the distribution of influence on the financial institution’s supervisory board, noting that “there should be 5 or 6 of our members” out of nine, according to UP.
Law enforcement agencies and the court are to provide a legal assessment of these conversations.
About the bank
Sense Bank (JSC “Sense Bank”)—formerly Alfa-Bank Ukraine — one of Ukraine’s largest banks, founded in the 1990s and formerly known as Alfa-Bank Ukraine, which, prior to the full-scale war, was part of an international group of Russian origin.
In 2022, the financial institution underwent a rebranding, changing its name to “Sense Bank,” and in July 2023, it was nationalized: the state, represented by the Ministry of Finance, acquired 100% of the bank’s shares. This decision was made in light of the risks to financial stability and the previous owners’ ties to Russian businesses.
