Authors
Andriy Chumachenko
Автор колонки
Anton Hembarsky
Автор колонки
Dmytro Kysilevsky
Автор колонки
Georgiy Tuka
Автор колонки
Kyrylo Danylchenko
Автор колонки

Columns

B2B marketing from the inside: key mistakes and proven solutions for business
Archer: three reasons why business in Ukraine falls victim to the system

Archer, a manufacturer of thermal imagers for the front line, has been under investigation for more than two years.Two years of blocked accounts.Two years of di…

20 September 2025 20:33 Анна Ткаченко
Myths about LinkedIn that prevent Ukrainian businesses from scaling

LinkedIn in Ukraine is still often perceived as a job search platform. For B2B companies, this is a critical mistake: opportunities for B2B sales, lead generati…

1 September 2025 14:22 Остафійчук Ярослав
What’s changed in Telegram Ads: a guide to the latest updates from Netpeak

According to a SOCIS survey conducted in June 2025, Telegram remains the most popular news source among Ukrainian internet users, with almost 70% of respondents…

26 August 2025 19:18 Мандровська Олександра
Education or exile: why more applicants are failing the NMT

For the fourth year in a row, Ukraine is holding a national multi-subject test (NMT) instead of the traditional UPE. It was introduced as a solution because of…

22 August 2025 13:37 Остафійчук Ярослав
How Telegram Ads became a growth driver for a cashback service. Netpeak case study

Today, brands are constantly looking for new platforms to interact with their audience. Telegram is one of them. In 2022, the messenger rapidly gained popularit…

24 July 2025 17:11 Мандровська Олександра
The Prosecutor General admitted that the pressure on business is real. Official statistics are unreliable because they are underestimated by three times

on July 3, Prosecutor General Ruslan Kravchenko announced the results of the audit of criminal proceedings related to business. He did what his predecessors did…

16 July 2025 19:06 Мандровська Олександра
High costs, failures in work, low efficiency: why NABU should be disbanded

Ukraine constantly needs money to finance the army. To get more of it, we can either cut some expenses or raise taxes. It is clear that none of us wants to incr…

8 July 2025 21:28 Мандровська Олександра
LinkedIn as a key to international development: tips for export companies

Most Ukrainian companies working for export focus on exhibitions, catalog mailings, and cold email campaigns. These are proven channels that used to work flawle…

7 July 2025 21:04 Мандровська Олександра
Silent migration of young people: a problem that is not justified by war alone

Lately, I have been hearing the same question more and more often-from parents, educators, politicians, and sometimes from students themselves: “Why are t…

3 July 2025 12:26 Дзвенислава Карплюк