Due to Russia’s attack: Pandora is putting its plans to open new stores in Ukraine on hold
8 August 11:17
On the night of August 4, a Russian attack destroyed the Denka Logistics complex in the village of Chaiky near Kyiv, which supplied goods to Intertop, Pandora, the Samsung Experience Store, and other MTI Group businesses. Denis Ovdiyenko, CEO of Amadeo LLC, the official distributor of the Pandora brand, Denis Ovdiyenko, in an interview with RAU, explained how the strike on the logistics facility affected the company’s investment plans, what steps are being taken to mitigate losses, and whether there will be delays in product deliveries, according to "Komersant Ukrainian".
— Do you have a preliminary estimate of the losses? Were all the goods destroyed, or did some survive?
— We are continuing to assess the losses, preparing the necessary documentation, and recording the losses incurred. Only a portion of the company’s assets was stored at the Denka Logistics warehouse. I can say preliminarily that the furniture for the new store concept, a significant stock of packaging, various POS materials for seasonal store displays, and jewelry care products were destroyed.
— To what extent has the attack affected store supply in Ukraine and online orders? Are delivery delays expected?
— Even after the previous attacks that occurred on the night of July 19, 2026, we implemented a series of measures to minimize losses. The main ones involved the redistribution and decentralization of merchandise and related products among stores. Thanks to this, we now have certain stock levels directly at our retail locations (enough for approximately 1–1.5 months of stable operations). The team has already begun placing orders with Pandora Global to ensure our customers do not experience any shortages. In addition, we understand that we now face the new challenge of adjusting our logistics processes, as Denka Logistics previously handled the delivery and distribution of goods among our stores.
— How did headquarters react to this attack by the Russian Federation?
— We immediately informed our headquarters about the preliminary consequences of the attack, particularly the losses. The team is currently finalizing the assessment and calculations and preparing an official letter to Pandora’s global office to request further support from them.
— What decisions did Pandora in Ukraine have to make in the first few hours after the attack?
— The most important issue and priority was the people. First and foremost, we determined that, fortunately, there were no injuries or fatalities. Given the scale of the fire caused by the shelling, we realized that it would no longer be possible to save anything, so we moved directly to the damage assessment phase. As a legitimate business that has suffered significant losses, it is critically important for us to determine their overall impact—as well as their impact on physical stores and our online operations separately—and to make the necessary decisions quickly.
— As far as we know, this isn’t Pandora’s only warehouse. Can you tell us how the company has diversified its risks, given Russia’s ongoing shelling of Ukraine’s logistics infrastructure?
— Yes, following the first shelling of warehouses and logistics infrastructure, a series of decisions were adopted and implemented at the ownership level across the entire company group. Unfortunately, not all plans could be implemented on such a short timeline. At present, we’ve already changed our approach to sorting goods for stores, and there have been changes in how orders are placed with Pandora Global, including their delivery to Ukraine. Specifically, we’ve brought in additional logistics partners to handle shipments and storage.
— Did this attack affect the company’s investment and operational plans in Ukraine?
— Partially, yes. Today, we’ve been forced to put the opening of new stores on hold—including a new concept store in Ternopil—as well as the renovation of existing ones. For example, a store renovation in Vinnytsia was one of the projects scheduled for the near future. In addition, we had planned to reopen one of our stores in Kharkiv. As a result of this attack, the vast majority of the furniture for these stores was destroyed. Once we’ve assessed the damage, we’ll move forward with resolving these issues.
— Please share the conclusions you’ve drawn following this attack.
— There will be more challenges, and everyone—both the business community and the government—needs to be prepared for them. Rapid adaptation and effective dialogue must become the main focus so that business and the government can become true partners.
The enemy may destroy warehouses, equipment, and inventory, but our people and their safety remain our greatest asset. As a team, we are committed to rebuilding and restoring our business, despite all the adverse circumstances.
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