OpenAI has acquired the startup Hiro Finance
15 April 14:00
OpenAI has acquired Hiro Finance, a startup that develops AI-powered financial planning tools. The Hiro service will cease operations on April 20, and user data will be deleted after May 13. TechCrunch reportedon the deal, according to "Komersant Ukrainian".
Financial details of the deal have not been disclosed. Hiro founder Ethan Bloch wrote on LinkedIn that the company’s product will cease operations on April 20. Users have until May 13 to transfer their data, after which it will be deleted.
Against this backdrop, the deal is viewed as an acquihire—along with Bloch, the startup’s team will also join OpenAI. According to open sources, the team consists of about ten people.
It is not yet known whether OpenAI will create a separate service for financial planning. The company previously released the Prism tool for scientific research after acquiring another startup.
Bloch noted that personal financial advice has long been either too expensive, too generic, or difficult to access. According to him, ChatGPT is beginning to change that.
This is OpenAI’s second acquisition in two weeks. Previously, the company acquired Technology Business Programming Network, a media company known for its daily tech podcast. Despite a challenging path to profitability, OpenAI is actively investing in startups while simultaneously developing products for programmers, competing with Anthropic.
Hiro was founded in 2023, and the company launched its AI-based product about five months ago.
The service allowed users to enter data on income, expenses, and debts, after which the system modeled various scenarios and helped users make decisions. Hiro placed particular emphasis on the accuracy of its calculations and the ability to verify them.
OpenAI is one of the key players in the generative AI market. The company develops the GPT model line and the Frontier platform for corporate clients, which it positions as a tool for creating and managing AI assistants in business.
In 2025, the company’s revenue is estimated at approximately $13 billion. By 2026, it could grow to around $30 billion, and by 2027, exceed $60 billion, according to The Information, which cites internal OpenAI documents.
Despite its rapid growth, the company remains unprofitable and continues to actively seek investment, which puts it in a more difficult position compared to tech giants like Google, which fund their development through their own revenue.
