The NBU has approved Igor Prykhodko as CEO of NovaPay: what is known about the new CEO and the company’s status following the management changes
1 July 15:02
The National Bank of Ukraine has approved Igor Prykhodko’s nomination for the position of CEO of the financial company NovaPay. He previously served as acting CEO and, prior to that, headed the company’s finance division for many years. The appointment marks the final stage of the company’s management transformation following a series of personnel changes in top management, according to "Komersant Ukrainian".
What is known about Igor Prykhodko
Igor Prykhodko has more than 23 years of experience in the financial sector; in particular, he held executive positions at Tascombank and the former Nadra Bank. He has been with NovaPay since 2016, where he initially served as Chief Financial Officer and later also took on leadership responsibilities in the sales division.
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Since March of this year, Prykhodko has been serving as the company’s acting CEO following the resignation of Igor Syrovatka. NovaPay noted that the National Bank has confirmed that Igor Prykhodko meets the requirements for the position of the company’s “top executive.” However, the company did not specify the date of his official appointment to the position, without acting CEO status.
NovaPay is a financial company that is part of the NOVA Group (Nova Poshta) and specializes in payment services, money transfers, and financial infrastructure for customers and businesses. The company operates under the regulation of the National Bank of Ukraine and is one of the key elements of the group’s financial ecosystem.
In recent years, NovaPay has undergone a period of personnel turnover at the top management level. Following the departure of the previous leadership, the company transitioned to an interim management model, under which CEO duties were performed by internal management. Prykhodko’s appointment is seen as the conclusion of this transitional phase and the consolidation of internal leadership continuity.
NovaPay remains one of the largest non-bank payment services in Ukraine, operating in close integration with Nova Poshta’s logistics infrastructure. Its business model is based on transaction-based revenue, specifically fees from payment transactions, money transfers, and financial services for businesses. An additional portion of revenue comes from services related to supporting the NOVA Group’s ecosystem.
NovaPay’s Financial Model and Revenue Sources
NovaPay demonstrates a profitable operating model, in which the scale of payment transactions and high transaction activity within the Nova Poshta network play a key role. The majority of revenue comes from commission income on payments and transfers, as well as from B2B services for business clients.
It is worth noting that in Ukraine, the appointment of executives at financial companies is subject to mandatory approval by the National Bank, as the regulator reviews candidates’ professional experience, business reputation, and ability to manage risks at financial institutions. This approach is due to the high sensitivity of the financial sector, the significant volumes of client funds, and the role of non-bank financial services in the country’s payment infrastructure.
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