“The impact on the industry will be evident in two years”: Machukh spoke about expectations for the “Tysiachovesna” project
26 July 12:15
Anna Machukh, Executive Director of the Ukrainian Film Academy, is hopeful that “Tysyachovesna,” the government program to support Ukrainian content, will be a success, but notes that the impact on the industry will not be evident for another two years. This was reported by "Komersant Ukrainian", citing “Interfax-Ukraine.”
“I really want everything to work out, for a lot of projects to receive funding, for these to be truly good projects, for there to be enough people, equipment, cameras, and time to shoot it all, and for us to have a lot of Ukrainian films and Ukrainian TV series in two years. Because, in fact, this is a super cool initiative,” Machukh said in a comment to the agency, responding to a question about her expectations for the state-funded “Tysiachovesna” project.
According to her, “many European film industries envy the Ukrainian industry; they dream of having a budget that would allow them to produce their own national content with such government funding.”
She noted that there is a lot of talk and commentary about the project’s shortcomings: “the wrong experts, the wrong evaluation system.”
“I think the main thing is the result, and we’ll see that result in two years,” Machukh stated.
The Ukrainian Film Academy is an association of professionals in the field of film and film production, the creation of which was initiated by the Odessa International Film Festival in 2016. The main goal of the Ukrainian Film Academy is to provide comprehensive support for and foster the development of national cinema.
As previously reported, on April 3, the Ministry of Culture launched the call for proposals for the initiative to create Ukrainian cultural content (formerly “1,000 Hours of Ukrainian Content,” now “Tysyachovesna”).
The application period ran through June 4. Of the 2,634 projects submitted, 2,161 were admitted to the second stage of the competition; expert evaluation will take place from July 28 to August 7. The final project pitch will take place in mid-August.
The 2026 state budget allocates 4 billion hryvnias for the implementation of this program. According to Deputy Prime Minister for Humanitarian Policy and Minister of Culture of Ukraine Tetiana Berezhna, this year a maximum of 80% of the 4 billion hryvnias—that is, 3.2 billion hryvnias—will be allocated to the “Tysiachovesna” program.
