AI content labeling requirements have taken effect in the EU
2 August 18:12
A requirement to clearly label content created using artificial intelligence has taken effect in the European Union, the European Commission announced on Sunday, August 2, according to "Komersant Ukrainian", citing DW.
The labeling requirements are part of the so-called EU AI Act—the EU’s first comprehensive law regulating the field of artificial intelligence.
Now, providers and developers of artificial intelligence systems must clearly and visibly label content created using AI with specific markers. This applies, for example, to images, audio, and video content resembling real people, objects, places, entities, or events, as well as texts that are “published to inform the public on matters of public interest, without prior verification or editorial control.”
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Exceptions are provided for AI systems that perform auxiliary functions, such as spell-checking programs or photo-editing tools. An exception is also made for content that “is clearly of an artistic, creative, satirical, or fictional nature.” In such cases, the law permits other means of providing information that “do not interfere with the viewing or perception of the work.”
Fines are imposed on companies for violating the EU AI Directive
Labeling requirements apply to both AI providers and users who utilize AI-generated content for professional or commercial purposes. These include companies, media outlets, professional influencers, government agencies, and public organizations.
European authorities will have the right to impose fines for violations: up to 15 million euros, or 3% of annual global revenue, for companies; up to 750,000 euros for EU institutions, bodies, and agencies; and fines “taking into account the principle of proportionality for small and medium-sized enterprises.”
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