Ukrainian Businesses Are Being Fined En Masse for Advertising: Over 1,000 Violations in Half a Year
20 July 15:12
Based on the results of its work in the first half of 2026, specialists from the State Service of Ukraine for Food Safety and Consumer Protection identified 1,075 violations of the specific requirements of the Law of Ukraine “On Advertising” and opened the corresponding cases. This was reported by "Komersant Ukrainian", citing the agency’s press service.
The largest number of violations was recorded in the following areas:
- advertising of tobacco products, e-cigarettes, devices for consuming tobacco products without combustion, and related products—305 violations; 21 decisions were issued to suspend advertising; 289 decisions to impose fines totaling 1.143 million UAH;
- advertising in a non-state language—297 violations; 6 decisions were issued to suspend advertising, and 290 decisions were issued to impose fines totaling 714,000 UAH;
- advertising of alcoholic beverages and the brand names under which they are sold—227 violations; 3 decisions were issued to suspend advertising, and 211 decisions were issued to impose fines totaling 628,000 UAH;
- advertising of pharmaceuticals, medical devices, and methods of prevention, diagnosis, treatment, and rehabilitation—165 violations; 10 decisions were issued to suspend advertising, and 162 decisions were issued to impose fines totaling 550,000 UAH;
- advertising that is discriminatory on the basis of gender—70 violations, 7 decisions to suspend advertising, and 63 decisions imposing fines totaling 245,200 UAH;
- Advertising of baby food—10 violations; 8 decisions were issued to impose fines totaling 16,900 UAH;
- advertising of construction projects—1 violation, for which a decision to impose a fine was issued.
Overall, based on the results of the cases reviewed, the largest fines were imposed for violations of advertising requirements for tobacco products and related goods—1.143 million UAH. Of this amount, 838.0 thousand UAH has already been paid.
In the area of alcohol advertising, 500,2 thousand UAH in fines were paid; for advertising of pharmaceuticals—410,7 thousand UAH; and for advertising using a non-state language—468,1 thousand UAH.
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