Cherry prices are falling in Ukraine: the main reasons
12 June 10:21
Prices for cherries from local farms have begun to fall sharply in Ukraine, according to analysts from the EastFruit project, as reported by "Komersant Ukrainian".
Market operators attribute the drop in prices for this stone fruit to large volumes of imported cherries, combined with a massive influx of berries from local farms. Faced with such fierce competition, sellers were forced to significantly lower prices on their perishable stock.
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Currently, local cherries are being sold at a price of 70–150 UAH/kg ($1.56–3.33/kg), which is on average 23% cheaper than at the end of last week.
Ukrainian growers are forced to lower prices for several reasons. Contrary to producers’ expectations, the supply of cherries on the market is currently quite substantial, which has been the main reason for the price drop. Additionally, buyers are often dissatisfied with the quality of local produce, which also puts downward pressure on prices in this segment.
It should be noted that as of today, cherries on the Ukrainian market are already selling for an average of 43% less than during the same period last year. At the same time, growers do not rule out that negative price trends in this segment will continue, given the limited sales window for this fruit.
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