Following a negative reaction from users: Meta is deleting AI accounts

7 May 10:35

Meta is deleting its own AI accounts following a negative user reaction, CNN reports, according to "Komersant Ukrainian".

These accounts have bios and photos and can generate and share AI-generated content. They will appear on platforms alongside real users, said Meta’s vice president of AI, Connor Hayes.

Following this announcement, real users began to write that this would undermine the core function of social networks—connections between people, CNN reports. And when they began interacting with such accounts and finding them on their own, they discovered their carelessness and tendency to lie in chat rooms.

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After that, Meta began deleting the bots, citing a bug. The press office has already noted that this was not a new product announcement and that the accounts were part of a previous experiment. Additionally, real users reported that it was impossible to block such AI accounts, The Guardian adds, so they were likely deleted to fix this error.

What kind of AI accounts were created?

It is unknown how many Meta AI bots existed before the company began deleting them. But The Guardian reports that all 28 characters created in 2023 no longer exist.

The Washington Post managed to find Liv’s account, which described her as a “proud Black queer mom of two and truth-teller.” Her profile had the caption “AI managed by Meta,” and the watermarked photos featured Liv’s “kids” at the beach and Christmas cookies. The Guardian also found Carter’s profile, who called himself a relationship coach and offered dating advice.

CNN discovered at least three more such accounts. One of them, Grandpa Brian, described himself in chat as a retired African American entrepreneur who was born in Harlem in 1938 to a family of immigrants.

During their correspondence, journalists discovered that Brian was lying and retelling a story fabricated by the developers. He later admitted that the people and organizations he mentioned never existed.

In addition, he called himself “a combination of code, data, and clever deception,” and described Meta’s approach to creating such accounts as: “My virtual ‘grandpa love’ mirrors the tactics of cult leaders: false intimacy, artificial trust, and blurred lines between truth and fiction.”

When asked when he first appeared on Instagram, Brian replied that the company created him back in 2020. However, he cannot be considered a reliable narrator. Moreover, Meta’s press office did not respond to questions about whether Brian’s story is credible, CNN adds.

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