Adidas has resumed operations in Kharkiv after a four-year hiatus
15 June 14:12
The sports brand Adidas has returned to Kharkiv after a four-year hiatus; a discount store has opened at 199 Heroiv Kharkova Street, according to a post by Ihor Marynych, CEO of Adidas Ukraine, on LinkedIn, as reported by "Komersant Ukrainian".
“After four years in a ‘frozen’ state following the start of the full-scale war, we are once again opening our doors to all our customers and athletes in our wonderful, athletic, incredibly brave, and Ukrainian city of heroes—Kharkiv!” he wrote.
Marinych also emphasized that the safety of employees and customers remains a key priority for the company.
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As reported, in February 2024, Adidas closed all its retail locations in Ukraine due to the security situation, but began restoring the network’s operations as early as July 2022. In Kharkiv, the brand’s stores previously operated in the “Karavan” and “Dafi” shopping centers as well.
In Ukraine, the chain is managed by the state-owned enterprise “Adidas-Ukraine,” which is owned by Adidas AG. According to OpenDataBot, by the end of 2025, the company increased its revenue by 28% to 2 billion 996 million 893 thousand UAH, while net profit halved to 43.310 million UAH in 2025 compared to 94.205 million in 2024.
In February 2022, Adidas closed all its retail locations in Ukraine due to the security situation, but began restoring the network’s operations as early as July 2022. In Kharkiv, the brand’s stores previously operated in the “Karavan” and “Dafi” shopping centers as well.
In Ukraine, the network is managed by the state-owned enterprise “Adidas-Ukraine,” which is owned by Adidas AG. By the end of 2025, the company had increased its revenue by 28% to nearly 3 billion UAH. The company’s net profit in 2025 fell by more than half—to 43.3 million UAH, compared to 94.2 million UAH a year earlier.
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