E-ZOO is launching its own brand
22 April 12:51
The E-ZOO pet store chain is launching its own private label—E-ZOO™. The first product under this brand is canned cat food in a mousse format, according to a company press release, as reported by "Komersant Ukrainian".
“We are systematically working to expand our product range—both with Ukrainian and foreign manufacturers. Launching our own brand is another step in this direction to offer customers a high-quality product at an affordable price,” said Oleg Bilyuk, co-founder of the E-ZOO store chain.
The line will launch with four flavors for adult cats and kittens, the company adds, noting that the products contain “54–58% meat ingredients, as well as taurine to support vision and heart function, vitamin E, biotin, and a complex of minerals.”
The brand notes that products from the new brand can be purchased at E-ZOO pet stores, on the website, and at the Silpo chain.
Reference:
E-ZOO is a chain of pet stores that is part of the Fozzy Group. It operates in an omnichannel format: pet products are available both in physical stores and online—with door-to-door delivery. Currently, the chain has 68 stores in 11 regions of Ukraine.
