Tesla is losing Europe: sales are falling despite the electric car boom
2 January 15:35
American electric car manufacturer Tesla is ending 2025 in Europe with a sharp drop in sales in key markets amid a general increase in demand for electric cars.
This is evidenced by the data of the European Association of Automobile Manufacturers, cited by Bloomberg, "Komersant Ukrainian" reports.
Figures that catch your eye
In the first 11 months of 2025, Tesla’s sales in Europe decreased by 28%, while total registrations of electric vehicles in the region increased by 27%.
The sharpest drop was recorded in some national markets:
- France:
- only 1942 cars were registered in December,
- which is down 66% year-on-year.
- Sweden:
- sales in December fell by 71%,
- by the end of the year -67%.
An exception to the trend
Against this backdrop , Norway was a notable exception.
In December, Tesla registered 5679 cars there, up almost 90% year-on-year. The country’s electric car market remains one of the most developed in the world, with 96% of all new cars sold last year being fully electric.
Why sales are falling
Analysts attribute the decline in demand for Tesla in most European countries not only to competition but also to a political factor.
Some consumers have reacted negatively to Elon Musk’s public support for right-wing politicians and parties, particularly in Germany and the UK. According to experts, this was an additional blow to the brand’s image in the sensitive European market.
Betting on autopilot
Musk himself expects the situation to change after the launch of the Full Self-Driving (FSD) driver assistance system in Europe. However, Tesla has not yet received regulatory approval, without which full implementation of the technology is impossible.
The European electric vehicle market is growing in general
Tesla’s sales decline comes at a time when the European electric vehicle market is growing in general, and competition from local and Chinese manufacturers is intensifying.
