Turkish chain SuperStep is closing its stores in Ukraine: details
30 April 14:05
The international multi-brand footwear retailer SuperStep will close all of its stores in Ukraine between May and June. This was announced by Zafer Ozbay, CEO of Eren Retail Group in Ukraine—which operates the Lacoste and SuperStep chains—in a statement, according to the Ukrainian Retailers Association (RAU), as reported by "Komersant Ukrainian".
According to him, this decision is the result of a strategic analysis of global operations and the structure of sales channels.
“We have decided to optimize our business model and reallocate resources to areas where we see higher long-term efficiency and better alignment with our global priorities. Ukraine remains an important market for us, and this step should be viewed as an optimization of our global operations, not as an indicator of market potential,” noted Zafer Ozbay.
At the same time, Özbay clarified that there are no plans to close Lacoste stores and operations continue as usual. According to RAU, as of the end of April, there are 12 Lacoste stores operating in Ukraine: one each in Odesa, Dnipro, and Lviv, and nine in Kyiv.
As a reminder, SuperStep was founded in 2012 in Istanbul and operates in the sport-casual and lifestyle segment, offering a diverse selection of sneakers, accessories, and apparel from world-renowned brands such as Lacoste, Nike, Puma, Adidas, Reebok, New Balance, Tommy Hilfiger, Calvin Klein, and Saucony. The brand entered the Ukrainian market in 2015, opening its first store in the capital’s Sky Mall shopping center. By 2018, there were already five locations: four in the capital and one in Lviv.
The SuperStep chain also expanded aggressively: in 2023, a store opened in Lviv’s Victoria Gardens; in 2024, stores opened in Kyiv’s Dream shopping mall and Dnipro’s Karavan shopping mall; and in 2025, a renovated space opened in Lviv’s Forum Lviv shopping mall.
As of the end of April 2026, six offline locations remained: in the capital’s Lavina Mall and Dream shopping centers, Lviv’s Forum Lviv and Victoria Gardens, Odesa’s Riviera Shopping City, and Karavan Dnipro. The retailer also operates an online store.
Back in March 2026, the Puma brand replaced SuperStep at the Respublika Park shopping center in Kyiv with its new “Field of Play” concept. At the Gulliver shopping center in Kyiv, the New Balance chain is considering SuperStep’s space to open a store with a revamped concept and a larger area—over 300 square meters. Currently, the stores are located next to each other.
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