Pepco has identified the first cities for its launch in Ukraine: where stores will open
21 July 14:54
The European retail chain Pepco has taken another step toward entering the Ukrainian market. The company has officially confirmed that its first stores will open in Kyiv, Chernivtsi, Mukachevo, and Ternopil. The launch of these retail locations is scheduled for the second half of 2026.
This was reported by Retail&Development Advisor (RDA), the brand’s exclusive representative in Ukraine, according to "Komersant Ukrainian"
In which cities will the first Pepco stores open?
The company reported that the first cities to host the chain’s stores will be:
- Kyiv;
- Chernivtsi;
- Mukachevo;
- Ternopil.
The selection of these locations marks the next step in Pepco’s strategy to enter the Ukrainian market. The company notes that the decision was made taking into account local operating conditions and opportunities for further growth.
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When will the stores open?
Pepco confirmed that the first stores will launch in the second half of 2026, with the debut store scheduled to open in October.
Ukraine will become the 20th market in which the Pepco chain will operate. The entry into the Ukrainian market is part of the company’s strategy to expand its presence in Central and Eastern Europe.
Pepco has been operating in the European market for over two decades.
As of today, the company:
operates more than 4,000 stores;
is represented in 19 European countries;
employs more than 32,000 people;
serves approximately 36 million customers each month.
Pepco Group shares are listed on the Warsaw Stock Exchange.
Pepco has announced a recruitment drive
As part of its preparations for store openings, the company has begun building its Ukrainian team.
Arsen Starchenko, Country Manager of Pepco Ukraine, noted that the company is currently adapting its business processes to the Ukrainian market and preparing to welcome its first customers.
What Pepco Will Sell in Ukraine
Pepco specializes in selling home goods and products for the whole family at affordable prices.
According to the company, the product mix is as follows:
- about 30% — home goods;
- 25% — children’s clothing;
- 21% — adult clothing;
- toys;
- seasonal goods;
- accessories and everyday essentials.
The company notes that the chain’s primary audience consists of families with children. According to the Pepco Shopper Study 2025, 87% of the chain’s shoppers are women, and 67% have children under the age of 12.
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