After Russia burned a bride’s wedding dress in Kyiv, Ukrainian women are offering her their own dresses en masse
25 May 14:54
In Kyiv, following the Russian shelling and fire at the “Kvadrat” shopping mall, a bride’s wedding dress—which she had taken to a tailor’s shop for alterations a few weeks before the wedding—was destroyed in the fire. Her story quickly spread across social media and sparked a wave of support: Ukrainian women from various cities began offering their own wedding dresses en masse, reports "Komersant Ukrainian"
What happened at the “Kvadrat” shopping mall
The bride shared her story on social media, after which a large-scale solidarity flash mob began on Ukrainian social media.
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Ukrainian social media reacted instantly to the story of the bride-to-be. Under her post, women from all over Ukraine began offering their own wedding dresses en masse and completely free of charge to save the celebration.
“Consider this a ransom for a long and happy life,” wrote one of the flash mob participants.
The number of offers and words of support turned out to be so great that commenters began joking: with so many dresses, Dasha could now open her own bridal salon.
The story also caught the attention of Ukrainian businesses. The well-known domestic wedding fashion brand VLADIYAN promptly reached out to the bride in distress. Company representatives offered Dasha the chance to choose absolutely any dress from their catalog as a gift.
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