Real Madrid and Adidas have renewed their partnership: what we know
12 June 17:35
The Spanish soccer club Real Madrid recently announced the extension of its partnership with the German brand Adidas, which will remain the club’s official kit sponsor through the summer of 2034.
Both parties announced this on June 10, according to "Komersant Ukrainian".
Real Madrid’s partnership with Adidas has been ongoing for over 35 years.
During this time, the Madrid team has won the Champions League eight times while wearing jerseys from the German brand. Club president Florentino Pérez called the deal “the most important in the history of soccer.”
The financial terms of the deal have not been officially disclosed, but Spanish media report that the renewed agreement could bring the club around 120 million euros (139 million dollars at the current exchange rate) per season. The publication Sportico has valued the 8-year contract at $1.1 billion.
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Extension of Partnership with Emirates
On June 9, Real Madrid also announced the extension of its sponsorship agreement with Emirates for five seasons.
Emirates has been a sponsor of Real Madrid since 2011 and the main sponsor since 2013.
Under the agreement, the company will continue to serve as the main sponsor and official airline for the men’s and women’s teams, and its logo will appear on the teams’ game and training uniforms as well as on the coaching staff’s attire.
The financial details of the agreement with Emirates have not been disclosed, but according to Finance Football, the five-year contract will bring the club €500 million (€100 million per season). Previously, Emirates paid €70 million per season.
The Significance of These Agreements
Real Madrid topped the ranking of the world’s highest-earning soccer clubs for the third consecutive year with revenues of nearly €1.2 billion, according to data from Deloitte. Continuing partnerships with powerhouse brands like Adidas and Emirates is a key factor contributing to the club’s financial success.
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