The retail market is changing: “Fora” is taking control of approximately 180 “Badyory” stores
3 June 08:53
The “Fora” retail chain, part of the Fozzy Group, is expanding its presence in the capital and the Kyiv region. Following the completion of the deal to acquire control of Nedles, the operator of the Badyoryi chain, approximately 180 stores will come under the retailer’s management. This was reported by the Ukrainian Retailers Association, according to "Komersant Ukrainian"
The deal was finalized by PJSC “ZNVKIF “Benefit,” a member of the Fozzy Group. Thus, “Fora” is strengthening its position in the “convenience store” segment in Kyiv and the region.
What is known about the transition of the “Badyoryi” chain
This involves approximately 180 retail locations in Kyiv and the Kyiv region that previously operated under the “Badyoryi” brand. Earlier, the Antimonopoly Committee of Ukraine had already granted permission to acquire control over the operator of this chain—the company “Nedles.”
As of spring 2026, the “Badyoryi” chain had over 170 stores and was planning to open new locations. That is why the current deal has become one of the largest in the capital’s convenience retail market in recent times.
Why is “Fora” expanding right now?
The company explains that this move is part of a strategy to develop the format of daily shopping close to home. At “Fora,” they believe that demand for convenience stores in Ukraine continues to grow, and consumers are increasingly opting for quick purchases at small stores near their homes or workplaces.
The chain’s CEO, Dmytro Filchenkov, stated that this segment remains one of the most dynamic in modern retail, and the company sees significant potential for further expansion in Kyiv, the surrounding region, and throughout Ukraine.
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What will change for “Badyory” shoppers
In the first phase, “Badyory” stores will operate in the format familiar to customers.
The company stated that further integration into the “Fora” network will take place gradually, while retaining staff, existing partnerships, and taking into account the specific characteristics of each location.
In other words, an immediate change in format or a complete relaunch of all stores at once is not expected. The retailer is banking on a smooth integration to avoid sudden changes for shoppers and staff.
How this will affect the retail market in Kyiv
Following the transition of “Badyor” under “Fora’s” management, the capital’s neighborhood store market will consolidate even further around major players. This means increased competition in Kyiv and the surrounding region, where the format of small stores offering ready-to-eat meals, coffee, and basic daily necessities remains one of the most in-demand.
For “Fora” itself, this deal means not only an increase in the number of locations but also expanded reach in a region that is key for the company.
What is known about the “Fora” chain
Fora has been operating in the Ukrainian market since 2002 and is part of the Fozzy Group. According to the company, the chain comprises over 400 stores in more than ten regions of Ukraine and is one of the leaders in the “convenience store” format, particularly in terms of the number of retail locations in Kyiv.
The company is also developing an omnichannel service model, combining physical stores, digital services, e-commerce, and a loyalty program. The chain employs over 10,000 people.
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