Ukrzaliznytsia has selected an advertising operator for its train stations: who will provide the services
5 May 18:28
Ukrzaliznytsia has selected Ukr-Media Group Advertising Agency LLC as the advertising operator for 94 Ukrainian train stations. This was announced by Ukrzaliznytsia, according to "Komersant Ukrainian".
According to the report, the company will upgrade screens and install citylights at a number of stations. The monthly cost of the contract is 2.046 million UAH (excluding VAT).
“Ukrzaliznytsia has implemented a centralized model for advertising placement at train stations across the country for the first time. An auction was held on the Prozorro.Prozori electronic trading platform for the right to place advertising media and materials at 94 train stations in Ukraine. The winner of the auction was Ukr-Media Group Advertising Agency LLC, which received the right to place 898 advertising spaces,” the report states.
It is noted that the contract provides for the renewal of advertising infrastructure at the winner’s expense.
In particular, according to the statement, new screens will appear above the escalator at Kyiv Central Station, as well as at stations in Kyiv, Lviv, Dnipro, Ivano-Frankivsk, and Tatariv-Bukovel. Citylights with video content will be installed in Kyiv, Odesa, Dnipro, and Lviv.
Ukrzaliznytsia notes that the implementation of a centralized model is part of a systematic effort to streamline advertising space and improve the efficiency of station infrastructure use across the country.
Watch us on YouTube: important topics – without censorship
What is known about the winning company
According to YouControl data, LLC “Advertising Agency Group Ukr-Media” was registered in 2005 and currently has the status of an active registered legal entity. The company’s authorized capital is 26,200 UAH.
The company’s primary business activity is advertising agencies. It also provides auxiliary commercial and information services, as well as organizes events in the leisure and entertainment sector.
The company’s director is Tetiana Mykhailivna Tsehelnyk. She is also listed as the ultimate beneficial owner.
The sole founder of the LLC is the company “Gledis Company,” which owns 100% of the authorized capital.
The legal entity is registered in Kyiv. It continues to operate in the field of advertising and related services, particularly in the media and commercial communications market.
Read us on Telegram: important topics – without censorship
