“Stealing is in their DNA”: Plagiarism of Lviv’s “Drunken Cherry” uncovered in Russia
1 June 19:59
A restaurant called “Kon’ i Vishnya” has opened in Kazan, Russia, and its exterior is almost an exact replica of the Lviv-based chain “P’yana Vishnya,” according to "Komersant Ukrainian".
What is known about the theft
On May 15, a restaurant named “Kon’ i Vishnya” opened in Kazan. The logo of the new establishment is almost identical to that of Lviv’s “P’yana Vishnya.” It features a red-haired girl holding a cherry and a steak. As noted on the restaurant’s Instagram page, it is a steakhouse-cabaret.
“Kon i Vyshnia” not only copied the logo but also used the same font for all its lettering. The restaurant’s menu also features cherry liqueur, served in the same glasses as at the original Lviv establishment. The labels on the cherry liqueur bottles are also indistinguishable from the originals.
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Reaction from the owners of “P’yana Vyshnia”
The “!Fest” Emotions Holding, which owns “Drunken Cherry,” is aware of the theft. The holding’s PR director, Taras Maselko, expressed his surprise in a comment to Zaxid.net:
“This isn’t the first time the Russians have stolen. It’s a ridiculous distortion—what else can I say? These are comical thefts in business involving the distortion and replication of successful Ukrainian business models. We will not take any action because, while in the civilized world one can still speak of some accountability, in the ‘swamps’—no. This country attacked us and steals from us; stealing is in their DNA.”
The History of “P’yana Vyshnia”
The first “Drunken Cherry” establishment opened in Lviv on Rynok Square in 2015. Since then, the brand has become popular among locals and tourists. “Drunken Cherry” is part of the “!Fest” emotions holding company, which includes over 100 concept-driven establishments.
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What is known about “P’yana Vyshnia”
P’yana Vyshnya is a Ukrainian chain of themed establishments specializing in the sale of its signature cherry liqueur. The first location opened in Lviv in 2015 and quickly became one of the city’s tourist landmarks.
The chain is part of !FEST—the Lviv-based “!Fest” emotions holding company, which also operates a number of well-known restaurants and concept venues.
The main product of “Drunken Cherry” is cherry liqueur made according to a proprietary recipe, served in signature bottles and glasses. The brand’s recognizable elements include a logo featuring a red-haired girl and the establishments’ stylized design.
Over the years, the chain has expanded beyond Ukraine. “Drunken Cherry” establishments operate in a number of European cities, including Warsaw, Krakow, Wroclaw, Prague, and other European cities.
